Case Study, Digital PR and Viral - Public Relations Today

The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digital PR strategy recognizes that the questions should be, "Did we change the conversation?"

Digital PR

Digital PR Case Study SEO Measurement

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR

Digital PR Industry Strategy Film

What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR

Digital PR Construction Case Study SEO

How Embryo Used BuzzStream For 70 Pieces of Coverage

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. Alternatively, make the most of blog content and adapt it into press-friendly formats.

Digital PR

Digital PR Creativity Pitching Automotive

What is Reactive PR and How Does it Differ from Proactive PR?

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching

Pitching Trends Google Data

Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

Buzzstream

SEPTEMBER 30, 2021

It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. They say that the proof is in the pudding, so it’s important to share a case study with you where you can see the framework in action. 3 – Resolution. The Framework In Action . And House Beautiful. Conclusion.

Digital PR

Digital PR How To Reddit Engineering

PR's Transformation: Shifting from Expense to Profit Center

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics

Analytics Digital PR Storytelling Local

Top Five Books Every PR Pro Should Read

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by Antony Young.

Pinterest Viral YouTube Mobile

Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO

SEO Study Brand Branding

Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media

Social Media Pitching Media LinkedIn

Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

MARCH 15, 2023

To highlight the work and the benefit of supporting Change A Girl’s Life campaign, the Trust launched the announcement video, alongside various case study videos, fittingly on March 8th. The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’.

Video

Video Case Study Sports Creativity

Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media

Social Media Pitching Media LinkedIn

Link Building Tactics for a Brand New Site with Nathan Gotch

Buzzstream

MARCH 26, 2025

There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. Vince Nero: I love that. Like it’s extremely rare.

Brand

Brand Branding SEO Data

Why You Should Hire a Crisis Communications Agency?

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications

Crisis Communications Crisis Agency Communications

How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Include expert commentary and case studies. It’s as simple as that.

Pitching

Pitching Writing Digital PR How To

Building Your Digital PR Toolkit: Expert Tactics from Olivia Lott

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR

Digital PR SEO Pitching Strategy

Public Relations Today

The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Trending Sources

What is Digital PR? Read Before Starting Your First Campaign

How Embryo Used BuzzStream For 70 Pieces of Coverage

What is Reactive PR and How Does it Differ from Proactive PR?

Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

PR's Transformation: Shifting from Expense to Profit Center

Top Five Books Every PR Pro Should Read

Why Every SEO Should Study Branding with Alex Johnson

Social media network broadcasting: No sales pitch please!

Recent PR Campaigns That Have Successfully Implemented Video Content

Social media network broadcasting: No sales pitch please!

Link Building Tactics for a Brand New Site with Nathan Gotch

Why You Should Hire a Crisis Communications Agency?

How To Write A Pitch For Digital PR In 2021: A Complete Guide

Building Your Digital PR Toolkit: Expert Tactics from Olivia Lott

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