The Proactive Report

MARCH 14, 2017

Work out a PR strategy that will support that goal. Write down your goal/s for your PR activities – make sure they are SMART goals : Specific : They need to be well-defined and clear. Get the Digital PR Tips newsletter in your inbox each week. Establish the overall goal of the organization or business.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

JANUARY 21, 2017

See what they write about. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Read their blog.

How To 100

How To Media Case Study Resources 100

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. Can you lay out the methodology for your study?

Study 125

Study Writing Data Case Study 125

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Templates – Every campaign has the same steps, only write the tasks once.

Software 151

Software How To SEO System 151

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Write content that gives them the news and information they need. For more Digital PR Tips s ubscribe here. They dig through LinkedIn and blogs for experts and sources.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digital PR.

SEO 118

SEO Study Google Data 118

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Content picks from around PR tech land.

Software 117

Software Case Study Advertising Advertising 117

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. Digital PR. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. The Seth Godin of UK PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings.

Digg 104

Digg SEO System Reddit 104

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by Antony Young. SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Follow her @Alicia_Whalen.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Follow her @Alicia_Whalen.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. Content Creation: Once you know the audience insights, AI can help you create high-quality content that resonates with your audience.

Social Media 130

Social Media Measurement Tools Data 130

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

ZudePR

JUNE 10, 2015

I’m writing this text now in Hemingway. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done. My name’s David Sawyer and I founded a Glasgow PR company last year. Grammarly. A Chrome extension.

eBook 68

eBook Engineering Case Study Tools 68

Lauri Pehar Borsh

APRIL 30, 2014

Write about current events, give your opinion on trending issues or add insight to popular topics. Surprisingly, even with numerous social media networking success stories and case studies there are to learn from, many attorneys and law firms are quick to brush these off as “fluff” or gratuitous.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

Write about current events, give your opinion on trending issues or add insight to popular topics. Surprisingly, even with numerous social media networking success stories and case studies there are to learn from, many attorneys and law firms are quick to brush these off as “fluff” or gratuitous.

Social Media 60

Social Media Pitching Media LinkedIn 60

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. Every agency measures this stuff; it’s the bread and butter of digital PR. Seriously, who cares?

Measurement 49

Measurement Analytics Google Advertising 49

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Branding Brand 62

Prohibition

APRIL 17, 2017

Be responsible for the day to day tactical activities and delivery of press office items i.e. press releases/case studies/features tracking. • Demonstrate/develop excellent writing skills. Demonstrate/develop excellent writing skills. We’re looking for someone with a definite interest in all things social media and PR.

Agency 48

Agency Crisis Management Fashion Social Media 48

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. The study of 2,000 American adults, conducted by the luxury home furnishings brand [client name here], looked into their decor preferences, how many bedrooms they had, their average salary bracket” etc. . You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. So that, that research was already there and you kind of had an inkling that journalists are going to start writing about that type of thing.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. Anyone who spends any time with it can’t help but to have noticed that the writing quality of AI has gotten remarkably better over just the past year. Hinda Mitchell | President and Founder | Inspire PR Group 30. Its reducing the human element.

Marketing 183

Marketing Content Marketing Data Pitching 183

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. She does outreach the right way.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Buzzstream

DECEMBER 11, 2024

In this SEO case study, Ill explain exactly how we gained almost 300% more organic traffic amidst one of the most tumultuous times in SEO history. Shortened Writing Style: According to NNGroup research , users scan the text, reading in an F-shaped pattern, taking in only the first few words of each line. Where to begin?

SEO 62

SEO Google Writing Blogging 62