NewsWhip

JUNE 2, 2020

CASE STUDY. 1,000+ employees. The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Company Size. ” . —. Raidious: building a PR newswoom. Hearst: Speed in content discovery.

Case Study 78

Case Study Study Radio Analytics 78

NewsWhip

JUNE 2, 2020

CASE STUDY. 25-50 employees. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. Marketing and Advertising. Company Size. Raidious: building a PR newswoom.

Case Study 78

Case Study Study Viral Data 78

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Ensuring that employees are aligned with the companys values can help reinforce a positive brand image.

Crisis 78

Crisis Branding Brand Case Study 78

Communications Conversations

SEPTEMBER 26, 2014

I see large close-ups of employees and leaders. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Your EMPLOYEES are your brand. I see illustrations.

Storytelling 165

Storytelling Web Case Study Branding 165

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Branding 104

Branding Brand Employee Case Study 104

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 99

Case Study Study Guidelines Internal 99

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” Case Studies' ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement.

Crisis 244

Crisis Case Study YouTube Reputation 244

Melissa Agnes

APRIL 15, 2014

On the other hand, it was the fault of the employee, the tweeter (yes, that they hired and trusted) but the appropriate actions from here on out can help them salvage their reputation. Case Studies' Your frontline is directly related to your organization’s reputation. Be wise in your selections, policies and choices.

Airlines 243

Airlines Case Study Policies Reputation 243

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement.

Employee 118

Employee Company Marketing Case Study 118

Communications Conversations

MAY 4, 2016

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Every employee advocacy blog post or article you’ll read will state this claim.

Case Study 60

Case Study Employee Study Software 60

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. You have all of the information you need and the case study has rather impressive results; now what? A generic entry that doesn’t fulfill what is asked won’t cut it.

How To 254

How To Case Study Employee Industry 254

Communications Conversations

OCTOBER 22, 2014

Goal: Employee recruiting. How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts. Goal: Shaping perceptions with employees. Organization: Edelman. Seems benign from a company perspective, right?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Melissa Agnes

MAY 21, 2014

Case Studies Crisis and Issues Management' However, as offensive, provocative and questionable content is a regular part of the franchise’s marketing material, my immediate assumption was that claiming their Facebook page was hacked was an easy way out of a very stupid joke. changing them often.” We can help.

Case Study 213

Case Study Crisis Study Facebook 213

PR 20/20

SEPTEMBER 29, 2020

For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees and 19% of subscribers work at companies with 10,000+ employees. "We Developed Formal Online Education: Finally, the Institute launched an online education platform in July 2020: AI Academy for Marketers.

Case Study 92

Case Study Study Branding Brand 92

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Love the way they tell employee stories here (see Kevin White at left here). I’ve blogged about Microsoft Stories before , but I’m a big fan.

Case Study 166

Case Study Strategy Study Hotels 166

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo.

Case Study 193

Case Study Writing Training Engineering 193

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Every customer, partner, and employee helped us get to where we are today. The company is still around today and published this case study with results online. Ads made $$.

Creativity 103

Creativity B2B Examples Marketing 103

Communications Conversations

DECEMBER 16, 2014

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.

Case Study 131

Case Study Wireless Company Local 131

Cision

JULY 10, 2017

Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. Do you have any customer success stories that you could turn into case studies? Anywhere your employees are talking, you need to be listening. Where to listen: At the water cooler. In meetings.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Agility PR Solutions

MAY 19, 2019

Diversity and inclusion are among the top considerations for prospective company employees, and a growing component of consumer engagement as well. The post Culture case study—why Toyota is a leading company for diversity appeared first on Agility PR Solutions. Here’s how one company does it.

Case Study 60

Case Study Study Company Employee 60

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? In this case, it seems like things worked out OK for Amazon. Facebook was abuzz.

Case Study 60

Case Study Employee Study Guidelines 60

Melissa Agnes

MARCH 20, 2014

A: First and foremost, I believe every CEO is responsible for driving value to his/her customers, partners, employees and investors. Case Studies' Q: Most CEOs wouldn’t have chosen to react the way you did. What made you do so? I owed it to all of them to take swift action, personally.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Melissa Agnes

MAY 23, 2015

Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies? Through the discussion of several recent case studies, we examine the realities of online shaming and best practices for organizations and individuals for this type of crisis prevention and crisis management.

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. 357 magnum revolver stormed into a Domino’s in Atlanta, Georgia and took two employees hostage. On January 30, 1989, a man wielding a.357

Case Study 60

Case Study Crisis Study Crisis Communications 60

Melissa Agnes

MARCH 18, 2014

Throw into the mix the Act, a law whose sole purpose is to fiercely protect the private and personal data collected, in this instance, by the airline on their customers and employees from public dissemination. Case Studies Online Privacy Laws and Regulations' A law with severe consequences for non-compliance.

Airlines 256

Airlines Crisis Privacy Case Study 256

Communications Conversations

NOVEMBER 2, 2017

It was great for internal announcements and employees loved it , but we were starting to lose traction with students. For longest time, we had a basic news site and daily newsletter called Bulletin Today. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Remote PR Jobs

NOVEMBER 8, 2022

PR can also disseminate case studies that herald success stories from past customers or partners. Case studies magnify the positive impact of your product or service and can be a potent resource for building a strong brand reputation.

Case Study 171

Case Study Engineering SEO Reputation 171

Waxing UnLyrical

MAY 2, 2019

With 25 employees and offices in Columbus and Chicago, Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post). The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting.

Case Study 49

Case Study Study Community Nonprofit 49

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. There are others who can help your brand on your journey, though: Your employees, your customers, and even influencers.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

JULY 30, 2024

Here’s who PR pros say consumers find “very trusted” – 50% say other customers; 17% say employees; 10% say social media influencers; 10% say journalists; 7% say celebrities; and 3% say executives. When asked who consumers trust among a list of six conventional “influencers” – the top choice was other consumers. Again, it was by a long shot.

Survey 175

Survey Social Media Consumer Media 175

Communications Conversations

JUNE 9, 2022

2 – Engage employee audiences with polls. Seems like a big miss considering the wonderful feedback loop it provides–especially among the employee audience. Why couldn’t you create a poll a quarter for your exec to share on LinkedIn that specifically targets that employee audience.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Melissa Agnes

AUGUST 13, 2014

Next, e-mail the link to all of your employees. Secondly, imagine if KitchenAid refused to communicate on social media immediately after their employee’s rogue tweet left them vulnerable to a defamation lawsuit. It’s No April Fool’s Joke, The Case of the Disappearing Facebook Account. More crisis management case studies.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252