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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

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The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Try Prowly free for seven days - no credit card needed.

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How to Spy on Your Competition & Steal Their Secrets

Cision

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Implement viral marketing tactics. Cool infographics.

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The Best Execution for your Link Building Campaigns

Buzzstream

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. Extract Data from your Content and Design an Infographic. People love infographics.

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How an SEO Pro Saved a Dying Company Using BuzzStream

Buzzstream

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Creating a straight-up pest control infographic would be content marketing suicide.

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