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A well-crafted public relations casestudy can be an immensely powerful tool for PR professionals, agencies, and freelancers. Casestudies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. CaseStudies.
Casestudy: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Try Prowly free for seven days - no credit card needed.
You can find out what they do behind the scenes if you look for casestudies (do a search for “casestudies for company ’x’”) that take a deep dive into their innovative tactics. CaseStudy in Innovation Outside a Niche. Implement viral marketing tactics. Cool infographics.
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in casestudies or on Twitter.
That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. Extract Data from your Content and Design an Infographic. People love infographics.
This casestudy is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Creating a straight-up pest control infographic would be content marketing suicide.
Casestudies. Featuring your client or their spokesperson as a casestudy for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. Statistics. Interactive Campaigns.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. CaseStudies.
Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits.
For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Fractl’s casestudies page. Reboot’s casestudies page.
You can find out what they do behind the scenes if you look for casestudies (do a search for “casestudies for company ’x’”) that take a deep dive into their innovative tactics. CaseStudy in Innovation Outside a Niche. Implement viral marketing tactics. Cool infographics. The Key Steps.
We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. The results to any quiz is where your brand has a chance to go viral when shared on social media. Offer casestudies and testimonials. Your visitors aren’t the only ones waiting for their results.
If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step. Explore new distribution channels.
Viral Marketing: The Hope, Hype and Helplessness. In a piece titled (CaseStudy) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. Don’t miss these related posts: The Advantages of Working with a Boutique PR Firm in B2B.
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