PR 20/20

SEPTEMBER 29, 2020

Workflows : Internal and external workflows were used to run all marketing campaigns. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. Lead generation: HubSpot landing pages and forms captured leads.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. Make case studies more visual. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

PR for Anyone

AUGUST 13, 2020

Every single interview I have done on television I have come early, prepared, and did a great segment for them. I also have tons of videos on my YouTube Channel that might be helpful including lots of case studies and success stories. If it's an intern that's taking you back to a green room, whoever's working there.

Television 189

Television How To Case Study YouTube 189

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

Contently - Strategy

AUGUST 27, 2024

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. In some cases, brands give full Slack privileges to freelancers. In other cases, the part-time creators are confined to certain channels. They pick up on brand messaging faster if they can see internal discussions.

Pitching 52

Pitching Interviews Employee System 52

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

MARCH 26, 2024

Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. 43% said it “offers concrete guidance and case studies.” Comment: This is a problem for senior marketing leaders to fix.

Leadership 161

Leadership B2B Study Survey 161

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. We think so. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Interviews. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

MARCH 15, 2019

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. In some cases, brands give full Slack privileges to freelancers. In other cases, the part-time creators were confined to certain channels. They pick up on brand messaging faster if they can see internal discussions.

Company 111

Company Pitching System Interviews 111

Melissa Agnes

JUNE 14, 2018

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. There simply wasn’t enough time in a week to do both.

Crisis 110

Crisis Crisis Management Case Study Video 110

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 107

Writing Case Study Study Insurance 107

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies.

Survey 90

Survey Content Marketing Marketing Measurement 90

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

International 40

International Internal Case Study Web 40

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. Many are perfect for a city study type post, which Jodie Booras outlined in our city study post.

Digital PR 62

Digital PR Pitching Study Google 62

wiredPRworks

APRIL 20, 2022

An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. About Growing Social Now. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Barokas

MARCH 16, 2020

Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

SEPTEMBER 16, 2022

International Walk To School Month. There’s also a bonus video in there about how to nail the interview when you get it. German-American Heritage Month. Global Diversity Awareness Month. Halloween Safety Month. Head Start Awareness Month. Health Literacy Month. Home Eye Safety Month. Italian-American Heritage Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Stuart Bruce

SEPTEMBER 23, 2015

This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences.

Film 60

Film Content Marketing Case Study Marketing 60

Mindful Marketing

OCTOBER 4, 2023

His propensity to continually wear sunglasses, even during interviews caused Colorado State football coach Jay Norvell to comment , “When I talk to grown-ups, I take my hat and my glasses off. That's what my mother taught me.” Still, what do a couple of guys wearing shorts and sunglasses to work have to do with marketing?

Policies 98

Policies Sports Interviews Case Study 98

Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. I am told that Internal comms at Sellafield have acknowledged a problem and talked about reflection. They were investigating what other whistleblowers had told them was a “toxic culture.”

Storytelling 147

Storytelling Local Case Study Television 147

Barokas

SEPTEMBER 8, 2017

Although PR pros will often tell you that every day, every issue and every client is different, case studies can be a great way to expose yourself to a variety of potential situations. Whether it is through case studies, internships or mentorships, the key to getting the most out of your education is to learn by doing.

Case Study 60

Case Study Study Course Groups 60

wiredPRworks

MAY 3, 2021

Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

Contently - Strategy

SEPTEMBER 18, 2024

The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. Still, another idea takes off and allows you to develop creative content featuring unique perspectives in supporting pieces, such as interviews with internal stakeholders.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Waxing UnLyrical

NOVEMBER 24, 2010

There are a number of case studies that I recommend taking a peek at on the 1000heads Slideshare profile , but two in particular stood out to me. Case study #2: STA Travel The other case study that I found interesting was focused on bringing offline advocates online for major travel brand STA Travel.

Travel 87

Travel Case Study Creativity Advertising 87

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

Prohibition

JUNE 28, 2023

This global reach is particularly beneficial for fashion houses that aim to establish themselves as international luxury brands. For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections.

Fashion 62

Fashion Brand Branding Case Study 62

Sword and the Script

MARCH 1, 2016

” Sources interviewed in that CBS article, and many others , suggest while the award is likely to be reduced upon appeal, “The verdict Monday ‘doesn’t bode well for Johnson & Johnson’ as it faces at least 1,200 still-pending lawsuits and possibly thousands more.”.

Crisis 60

Crisis Company Case Study Crisis Management 60

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line.

Case Study 62

Case Study Media Training Reputation Training 62

PR for Anyone

SEPTEMBER 15, 2021

It is International Country Music Day, National Apple Dumpling Day, National Concussion Awareness Day. I’ve kind of become known as the PR lady in pink. But something that I could do. So I hope you see how this could work. It is Citizenship Day. It is Constitution Day.

Pitching 130

Pitching Television System Local 130

Sword and the Script

AUGUST 21, 2018

This interview with a CMO reminded me of that suggestion. The president of the agency knew I wasn’t happy doing PR and asked me to take on the role of leading the agency’s internal marketing department. See these related interviews: The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima.

Marketing 74

Marketing Interviews Data Leadership 74

Reputation Us

MARCH 4, 2019

Case Studies : Dive deeper into a customer or their individual story to obtain insights that may not be readily apparent from just sales or marketing data points. One-on-one conversations : Discussions may resemble a more formal interview, or simply observe customer behavior and asking them follow-up questions.

Reputation 79

Reputation Employee Case Study Survey 79

wiredPRworks

MAY 3, 2021

Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

Communications Conversations

NOVEMBER 16, 2018

And, this particular friend was getting questions from all sorts of colleagues and executives internally. ” It included four sections: Digital Data and Statistics – This section included the latest reports and studies from all sorts of vendors and media outlets and how that data related to my client. The client loved it.

Case Study 68

Case Study Social Media Trends Study 68