Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 110

Case Study Study Brand Branding 110

ImPRessions - Crenshaw Communications

MAY 15, 2020

Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Nothing personalizes a brand like showing its people. .

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

Buzzstream

DECEMBER 6, 2024

But, given the tool is Australia-based, I went to Ellie Sumner from Prosperity Media , who we interviewed on the podcast about PR in Australia : SourceBottle is a valuable tool for finding case studies to support the research we’re pitching and identifying reactive opportunities that align with our client’s needs.

Case Study 116

Case Study Pitching B2B Tools 116

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the first post, I explored the meaning and history of the term, and shared examples. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Buzzstream

JULY 7, 2021

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. These same pages could be your revenue-driving pages where you’ll benefit most from organic growth. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Prowly

OCTOBER 23, 2024

PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities. But, when writer's block hits, they can overcome it using AI–either for email content, subject lines, or preview text.

How To 211

How To Pitching Analytics Software 211

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves. Transcript.

Interviews 130

Interviews Television Media Radio 130

Remote PR Jobs

JULY 19, 2024

Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites. Webinars and Podcasts: Host webinars or podcasts to discuss PR topics, interview industry experts, and provide actionable tips.

Case Study 227

Case Study Conference Local Trade Shows 227

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 97

Case Study Study Guidelines Internal 97

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? This is important in case it’s something a bit obscure and you aren’t prepared for it. I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. You got the YES! Know your soundbites.

Interviews 130

Interviews How To Media Television 130

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 103

Creativity B2B Examples Marketing 103

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. The post Shark Week Case Study: A Lesson in Crisis Management, Pt. Even if G.W. We recommend G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. This isn’t a new problem.

Software 176

Software Measurement B2B Training 176

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

MAY 23, 2017

Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts. Interview each other or trade posts. When you’re a publicist, you probably think about your client more than you think about yourself. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR for Anyone

AUGUST 6, 2020

Transcript of the Interview: Keep seniors safe, and safe during the pandemic of course, but our next guest says there's an important difference between physical and social distancing. This is a timely, sensitive, and valuable story for the media to share. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach.

Case Study 100

Case Study Study Media Skype 100

Barokas

NOVEMBER 8, 2017

On a strict schedule and with only one day in Oakland for the conference, Barokas PR was able to secure three interviews with key media members and industry influencers, each set to result in coverage ranging from contributed bylines to placement in Entrepreneur. Not bad for a 24-hour trip!

Case Study 74

Case Study Study Conference Banking 74

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Seek out customer feedback through surveys, interviews, and social media monitoring. Use

Product Launch 78

Product Launch B2B Industry Case Study 78

PR 20/20

SEPTEMBER 29, 2020

Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable.

Case Study 92

Case Study Study Brand Branding 92

Wadds Inc.

FEBRUARY 3, 2025

Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics. Thomson explores the business response to activism, changing expectations, where businesses are falling short, and how to improve.

Company 93

Company Public Affairs Government Case Study 93

Flack's Revenge

JANUARY 25, 2023

The podcast covered these topics: The importance of measuring and connecting PR to business outcomes Tech tools ranging from spreadsheets to commercial solutions PR attribution: what it is, how to do track Case studies Thanks, Renée, for coming on the podcast and sharing your insight.

Case Study 156

Case Study YouTube Measurement Interviews 156

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Attend and facilitate media interviews; network with reporters and editors. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. Make case studies more visual. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

5W PR

MARCH 8, 2025

Launch a podcast interviewing other experts in your field. Create case studies detailing successful events and measurable audience impact. Develop a content strategy aligned with your speaking topics. Write blog posts that expand on your keynote themes. Collect and showcase testimonials from event organizers and attendees.

Brand 78

Brand Branding LinkedIn Case Study 78

Communications Conversations

DECEMBER 16, 2014

Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . Case Studies event case studies PR case studies verizon PR verizon PR case study' I noticed influencers from all walks of life at the event–not just “tech influencers.”

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Leadership events. Media training.

Agency 188

Agency Publicity Media Training Training 188

PR for Anyone

AUGUST 13, 2020

Every single interview I have done on television I have come early, prepared, and did a great segment for them. I also have tons of videos on my YouTube Channel that might be helpful including lots of case studies and success stories. That’s who they want to work with. I am always invited back. Transcript Hi everybody.

Television 189

Television How To Case Study YouTube 189

Prowly

MARCH 4, 2025

We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. Whether they have a podcast, newsletter, or Reddit thread, its smart to pitch stories directly or offer things like invitations to interviews, if possible.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan.

Pitching 168

Pitching Real Estate B2B Journalism 168

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). And PR success comes more easily with sales success, case studies, and testimonials from happy customers. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177