The Proactive Report

AUGUST 28, 2018

Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. PR Takeaways: Hold social media training sessions with all employees, including execs.

Training 148

Training Social Media Video Employee 148

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. We do amazing interviews with them. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

MARCH 10, 2022

We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! But what happened was, is we pitched the media and they saw immediate results.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

OCTOBER 20, 2021

Interview a customer. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video.

How To 130

How To Video Interviews YouTube 130

Barokas

MARCH 16, 2020

Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

SEPTEMBER 8, 2022

So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. I hope you like that.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

APRIL 13, 2022

So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. And there is one theme that is really underlying in all my interviews and I’m going to share that with you.

Video 130

Video Strategy YouTube Pitching 130

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

How To 234

How To Brand Branding Video 234

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. In today’e environment, I say they are merging together and it is very muddy waters these days.

Publicity 225

Publicity Marketing Video YouTube 225

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. You’ve finally done it. ” The answer is no.

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Pitching Media Television How To 223

PR for Anyone

SEPTEMBER 1, 2021

So we put together a pitch related to that and she is being interviewed for NBC. One of my clients is a pediatric dentist, and I texted her and said, “is there an effect on teeth with kids wearing masks all day?” And there are. They’re much more prone to cavities. So think about things like that.

Pitching 130

Pitching System Google Local 130

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Storytelling 130

Storytelling Media Video YouTube 130

PR for Anyone

OCTOBER 13, 2022

You can download my guide there that will tell you all about really getting yourself media-ready. ready to speak from your power in your interview. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. So that is this week’s PR tip.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 1, 2022

So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media. You can go to 3SteptoPRSuccess.com , where I lay this out a little bit more. And as a bonus, you’ll get a video from Cindy Ashton. all about speaking from your power.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

Television 130

Television Print Interviews YouTube 130

PR for Anyone

FEBRUARY 21, 2022

Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Check out PR and media groups and start listening and paying attention to what the journalists are looking for.

Publicity 130

Publicity YouTube Video Twitter 130

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy.

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

OCTOBER 7, 2021

We film an interview with you. We write video scripts. We film videos. We bring journalists in. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. You work with our Fashion Stylist who goes through your closet and picks out exactly what you should wear to elevate your expertise.

How To 130

How To Pitching Film Video 130

PR for Anyone

MARCH 23, 2022

This week I want to share some tips on how you can get interviewed in magazines. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So how do you get in magazines?

How To 130

How To Pitching YouTube Advertising 130

PR for Anyone

MAY 18, 2022

Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!” Are you good on video?

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR?

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

DECEMBER 14, 2021

I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. You’ve got to have a good hook. Like what is it that’s going to draw that journalists in to read your pitch, your email. Make sure it’s concise. Don’t write this long stuff. Make it short.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see? It’s time to separate from the crowd and be seen as the expert you are.

Industry 130

Industry Social Media Google Training 130

PR for Anyone

JULY 14, 2021

It’s also something the media can use in their story – your story. It gives them more background and make their segment, interview, story have deeper meaning and connection. Sharing your story allows potential clients and customers to relate with you.

Pitching 130

Pitching System How To Sports 130

PR for Anyone

SEPTEMBER 16, 2022

There’s also a bonus video in there about how to nail the interview when you get it. I can’t wait to see you in the media, make sure you share it with me, and I will be happy to send it out to my whole tribe. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

AUGUST 18, 2022

We give them their ideal interview. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done. The third day, we take our VIPs into a television studio.

Media 130

Media Nonprofit Pitching Television 130

Bad Pitch Blog

JUNE 9, 2010

I invited reporters to interview him after his morning workout the day of the big event - he was training for trials - and provided them with all sorts of background details on my client, and his connection to the Olympian, as well as the goal of the visit, etc. FYI: my client was training with him and was also interviewed.

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Case Study Construction Interviews Training 52

PR in High Definition

APRIL 27, 2023

It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

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Case Study Media Training Reputation Training 62

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!

Media 130

Media Pitching Privacy Video 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

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Pitching Television Trends Video 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

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Pitching Media Insurance Insurance 130