ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. How trade coverage wins. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

Buzzstream

JULY 7, 2021

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 103

Creativity B2B Examples Marketing 103

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? This is important in case it’s something a bit obscure and you aren’t prepared for it. I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. You got the YES! Know your soundbites.

Interviews 130

Interviews How To Media Television 130

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic.

Pitching 130

Pitching Television Interviews Video 130

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves. Transcript.

Interviews 130

Interviews Television Media Radio 130

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

SEPTEMBER 1, 2022

By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility. So listen to what’s happening online and use that to pitch your stories.

Pitching 130

Pitching Video YouTube Viral 130

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. Think about what you can pitch in October. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook. Create a Great Hook.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” See what’s trending and pitch your expertise around that. That gives them an instant audience.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! Having you pitch the media. What does that have to do with PR? EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES.

Pitching 130

Pitching Television Media YouTube 130

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? If you are an insurance agent, this is a great time to pitch a story about this. Happy New Year!

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Barokas

NOVEMBER 8, 2017

Step 3: Pitch, pitch and pitch some more. On a strict schedule and with only one day in Oakland for the conference, Barokas PR was able to secure three interviews with key media members and industry influencers, each set to result in coverage ranging from contributed bylines to placement in Entrepreneur.

Case Study 74

Case Study Study Conference Banking 74

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. “Physical Distancing” is what we have to do, not social distance. In fact, social distancing can be detrimental to the mental wellbeing of someone who is older.

Case Study 100

Case Study Study Media Skype 100

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I could go on and on.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

Pitching 130

Pitching Television Media Real Estate 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Attend and facilitate media interviews; network with reporters and editors.

B2B 203

B2B Policies Case Study Enterprise 203

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. In some cases, brands give full Slack privileges to freelancers.

Pitching 52

Pitching Interviews Employee System 52

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. .

Case Study 131

Case Study Wireless Company Local 131

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). And PR success comes more easily with sales success, case studies, and testimonials from happy customers. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject. So pitch, pitch, pitch, and let me know all of your success stories.

Tools 130

Tools How To Publicity Interviews 130

Public Relations Sydney

OCTOBER 12, 2014

Case studies Case studies are short explanations of a project or issue your charity has worked on. Case studies are a great way to showcase the great work the charity is doing as well as promote the charity. Case studies are also an effective tool to encourage people to donate or support the charity.

Case Study 90

Case Study How To Study Pitching 90

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews YouTube 130