5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Any PR program that only includes media visibility is inadequate. Media training.

Agency 188

Agency Publicity Media Training Training 188

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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Publicity Marketing Video YouTube 225

ImPRessions - Crenshaw Communications

MAY 15, 2020

Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Nothing personalizes a brand like showing its people. .

Instagram 333

Instagram B2B B2C Case Study 333

Remote PR Jobs

JULY 19, 2024

Finding clients in need of public relations (PR) services can be a strategic and multifaceted process. Key Associations: Public Relations Society of America (PRSA): This leading organization offers networking events, professional development opportunities, and a job board.

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Case Study Conference Local Trade Shows 227

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the first post, I explored the meaning and history of the term, and shared examples. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. Anyone can get publicity! Don’t try to be someone you’re not. Transcript.

Interviews 130

Interviews Television Media Radio 130

PRSay

FEBRUARY 5, 2019

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. We could interview the vets who were examining the dogs during a Facebook Live broadcast.

Case Study 99

Case Study Study Guidelines International 99

Buzzstream

JULY 7, 2021

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. These same pages could be your revenue-driving pages where you’ll benefit most from organic growth. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

5W PR

JANUARY 14, 2025

Identify the specific publications, journalists, and influencers who cover that niche. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Analyze their recent coverage, areas of interest, and preferred interview formats.

How To 78

How To Media Case Study Technology 78

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 103

Creativity B2B Examples Marketing 103

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? This is important in case it’s something a bit obscure and you aren’t prepared for it. I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Anyone can get publicity! Transcript.

Interviews 130

Interviews How To Media Television 130

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. This isn’t a new problem.

Software 176

Software Measurement B2B Training 176

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. With CrowdTangle, you can create a list of publications and industry social media pages, then export the posts from the crisis timeframe. Even if G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

Wadds Inc.

FEBRUARY 3, 2025

Thomson is one of the UKs foremost public affairs leaders. His back catalogue includes several books on public affairs and reputation management. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics.

Company 93

Company Public Affairs Government Case Study 93

Barokas

NOVEMBER 8, 2017

This allowed us to find members of the media who were going to be at the conference presenting on topics like, “Not Another Cannabis Media Panel”, as well as others hosted by High Times , a leading cannabis publication. The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations.

Case Study 74

Case Study Study Conference Banking 74

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

FEBRUARY 21, 2022

What do these platforms have to do with public relations? Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

Publicity 130

Publicity YouTube Video Twitter 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. Make case studies more visual. 7 best PR uses for video. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity Video 130

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Who writes about your industry for this publication. Are you next? PR FOR ANYONE.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process.

Pitching 130

Pitching Strategy Publicity Media 130

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. National publications sometimes even pick up trade journal coverage, leading to exponential coverage for your brand.

Pitching 168

Pitching Real Estate B2B Journalism 168

PR for Anyone

AUGUST 13, 2020

Every single interview I have done on television I have come early, prepared, and did a great segment for them. I also have tons of videos on my YouTube Channel that might be helpful including lots of case studies and success stories. It's Christina Daves with this week’s Free Publicity Friday PR Tip.

Television 189

Television How To Case Study YouTube 189

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Hey everybody!

Television 221

Television Pitching Interviews Radio 221

5W PR

MARCH 8, 2025

Launch a podcast interviewing other experts in your field. Create case studies detailing successful events and measurable audience impact. The post Building Your Brand As A Lifestyle Event Speaker: A Strategic Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding LinkedIn Case Study 78

Communications Conversations

DECEMBER 16, 2014

Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . Finally, I think the event showed our operations team and store general manager that we can have an event successfully in the store while it is open to the public.

Case Study 131

Case Study Wireless Company Local 131

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. So that is this week’s Free Publicity Friday PR tip. ” Newsjacking. PR FOR ANYONE. It really is PR for ANYONE.

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Trends Television Exercises Pitching 246

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. All publicity is good publicity or is it? Are you convinced?

Tools 137

Tools Publicity SEO Measurement 137

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. “Who writes about [industry] for [publication].” Publicity Plan. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. You can be a public relations specialist.

Publicity 130

Publicity Pitching Small Business System 130

Prowly

MARCH 4, 2025

A lot of bad things can happen if, for example, you summarize data using AI and it disseminates inaccurate information, such as false reports about public figures. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor.

Trends 104

Trends Reddit Pitching Data 104

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either.

Software 120

Software Agency Case Study Television 120