Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created.

Software 176

Software Measurement B2B Training 176

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies.

B2B 203

B2B Policies Case Study Enterprise 203

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. ” After all, virtually everyone is a target for the types of technology they were rolling out on the red carpet. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Additionally, trade press hits can multiply opportunities.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

OCTOBER 1, 2020

Early on in the pandemic (March/April), General Mills shared a number of videos where they interviewed key executives on key topics related to COVID. The interviews (so far, at least) have been done via Zoom. The most recent installment has Chris interviewing a franchisee in California.

LinkedIn 128

LinkedIn Video Trends Company 128

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). And PR success comes more easily with sales success, case studies, and testimonials from happy customers. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

The Hoyt Organization

SEPTEMBER 10, 2024

The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon. Run surveys, interviews, or social listening to understand how your stories can better resonate with your audience. The real gems of insight often come from your customers.

Financial 102

Financial Real Estate Brand Branding 102

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 120

Survey B2B Marketing Interviews 120

Ethical Voices

JANUARY 26, 2023

In this case, M&M has (at least temporarily) replaced technology (animated characters) with a human because of the divisiveness the characters were driving? Did it make a good business decision? – Harvard Business Review always has amazing case studies and I really like the latest.

Ethics 95

Ethics Case Study Web Technology 95

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. Read the full case study here. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

The Proactive Report

JANUARY 21, 2017

Since I now have a blog about PR and technology, I’m on lists like Cision. It says right at the top that I cover how technology affects the practice of PR. Reporters need experts to interview for stories – many of them don’t have the network of connections that the experienced journalists of the past had.

How To 100

How To Media Case Study Resources 100

The Resolution Blog

DECEMBER 16, 2015

In PR, examining your own work – let alone others’ - is not exactly standard practice (PR Week case studies and awards don’t count as we all know that these are never accurate representations of what really happened!). With public buildings it is easier to look around, investigate, test and observe.

Case Study 120

Case Study Agency Creativity Study 120

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Contently - Strategy

MARCH 15, 2019

Introduce the team and technology. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. In some cases, brands give full Slack privileges to freelancers. Routinely interview your freelancers the way you interview your clients and seek feedback from full-timers.

Company 111

Company Pitching System Interviews 111

Cision

NOVEMBER 30, 2017

Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Interviews. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Guidelines for Submitting. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

5W PR

JUNE 19, 2024

This means creating a content strategy that includes blog posts, whitepapers, case studies, and social media content to showcase the company’s expertise and innovative solutions. And with thought leadership comes features in top-tier technology publications and interviews on major news networks.

Reputation 78

Reputation Company Case Study Leadership 78

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. What does Tesla and technology and all the things that he does in that realm have to do with Twitter? We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

Communications Conversations

MAY 3, 2017

The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. How do you see brands adopting this new technology in coming months/year?

Healthcare 114

Healthcare SMB Social Media Meeting 114

PR in High Definition

MARCH 31, 2022

After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). I myself made the decision to accept a job offer in London and immigrate to the UK – based solely on communication and interaction through technology with a dash of blind faith. Job interviews over Zoom/MS teams have become the norm.

Agency 62

Agency Case Study Technology Viral 62

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Check out these great case studies from a past AMEC event.

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

MARCH 28, 2017

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. In some cases, it might be apathy, fear or even distrust of the media. Whatever the case, there’s another way to go about doing things. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. – and 14.9%

Travel 87

Travel Case Study Creativity Advertising 87

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. The event opens with a pre-week for beginning podcasters May 3-7.

Strategy 52

Strategy Case Study Marketing Energy 52

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

Meeting 97

Meeting Writing Pitching Case Study 97

PR in High Definition

APRIL 27, 2023

For months, the world and his wife has weighed in with views, concerns and predictions around the technology. It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line.

Case Study 62

Case Study Media Training Reputation Training 62

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. 3 More Reasons Media Relations is Harder. Which leads me to the second problem.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Communications Conversations

NOVEMBER 16, 2018

New Tools & Technologies – This section shared information on the newest tools and enhancements to social media platforms–and, as we all know, there’s no shortage of information to keep up on here. Case Studies – This section shared case studies relevant to my client in the social media marketing world.

Case Study 68

Case Study Social Media Trends Study 68