Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism. Beyond content creation comes writing and editing of any other PR asset that touches the light of day, a.k.a.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 3, 2019

The world of journalism has never been as dynamic as it is today. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 Top 50 Editorial Topics List Released. billion pieces of editorial content between Q1 2018 and Q1 2019. Register here for a copy of the full report.

Journalism 150

Journalism Report Data Examples 150

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London.

Software 176

Software Measurement B2B Training 176

Communications Conversations

NOVEMBER 2, 2017

Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. John rivalry has been around for decades, but when they played at Target Field on Sept.23, 23, both were ranked in the top 20.

Case Study 113

Case Study Journalism Study Instagram 113

Ishmael's Corner

OCTOBER 4, 2016

The post How Does a B2B Customer Story Crack The Wall Street Journal? For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate. The company is still around today and published this case study with results online.

Creativity 103

Creativity B2B Examples Marketing 103

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. “Physical Distancing” is what we have to do, not social distance. In fact, social distancing can be detrimental to the mental wellbeing of someone who is older. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia.

Case Study 100

Case Study Study Media Skype 100

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism. Everyone expects PR pros to help with content that is written for the media. Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. Daily client communication to update, report on and discuss media relations. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. Public trust in the press has been on the wane.

Media Relations 203

Media Relations Media Pitching Case Study 203

PRSay

SEPTEMBER 23, 2022

These are citizens with massive social media followings who are not in the journalism industry but reporting to the public on current events. The recent defamation trial involving Johnny Depp and his ex-wife Amber Heard is one such case study. The reporting by internet journalists of the six-week Fairfax County, Va.,

Ethics 179

Ethics Media YouTube Journalism 179

Prowly

DECEMBER 3, 2019

Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more. This article will explain just how a PR company took a smaller brand and made them a disrupt in their industry. The post How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand appeared first on Prowly Magazine.

Brand 197

Brand Branding Journalism Industry 197

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends.

Company 203

Company Case Study Trends Crisis Management 203

The Stalwart Blog

MARCH 25, 2016

The Wall Street Journal referred to him as the farm’s “visionary and guiding spirit.” He was 39, leaving behind a wife and five kids. It’s hard to explain Sam’s impact on the beautiful country inn nestled in the foothills of the Great Smoky Mountains of Eastern Tennessee.

Case Study 60

Case Study Study Journalism Branding 60

Ishmael's Corner

OCTOBER 4, 2016

The post How Does a B2B Customer Story Crack The Wall Street Journal? For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 73

B2B Journalism Storytelling Communications 73

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. With the #PRStudChat community, Kevin will discuss the power of research as part of your communications strategy.

Communications 150

Communications How To Case Study Community 150

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. A recent case study highlights the issue. It’s a debate that’s been ongoing for more than 50 years. Each has its own set of stakeholders and objectives.

Trends 157

Trends Publicity Marketing Case Study 157

Contently - Strategy

JULY 20, 2020

For years, the way we defined content was arbitrarily limited, perhaps because people like me felt squeamish about overstepping their roles when they left full-time journalism for full-time marketing in the early 2010s. Case studies that make you imagine new possibilities. I’m talking about content in all its glory.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Cision

DECEMBER 19, 2016

This is an interesting case study for businesses because they didn’t switch to a particular platform: they switched to all of them. This is perhaps a useful case study to help businesses understand how they can best deploy live video. The Search Engine Journal article focuses on Facebook Live Video.

Video 120

Video How To Conference YouTube 120

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. This can be achieved through published case studies, videos with actual clients, and how-to guides from the brand on its products and services.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Meltwater case study. The data can be further refined by faculty or geography delivering a single source of truth for all in the external communications team,” according to a case study in the Australian marketing publication Bandt.

Software 150

Software Case Study Advertising Advertising 150

Landis PR

JULY 19, 2021

Although it has some great cases studies, most of its news focuses on the appointments to, departures from and financial results of multi-national PR and marketing companies. Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal. Let's Talk.

Blogging 119

Blogging Case Study Journalism Resources 119

PRSay

SEPTEMBER 4, 2019

A range of resources are available on PRSA’s website, including the Code of Ethics, decision-making guide, Ethical Standards Advisories, case studies and other relevant information about ethics. “I As we know, codes of ethics and ethical models set standards for ethical behavior and offer guidance for decision-making.

Ethics 130

Ethics Case Study Twitter Reputation 130

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

FEBRUARY 20, 2019

Those stories hit the technical journals early, and as the eclipse grew closer, major media outlets began to ask that question. Watch the “how-to” videos on the PRSA website from prior winners, and read the case studies. We had to have our answers ready. What key challenges did you anticipate leading up the eclipse?

Energy 103

Energy Case Study Education Guidelines 103

Cision

FEBRUARY 19, 2016

Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. As you know journalism is a highly deadline-driven, it is important to be mindful of timelines when you are communicating. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120

Cision

APRIL 4, 2016

A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Journal Of Interactive Advertising , 6 (2), 30-38.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 152

Government Survey Ethics Media 152

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Internal communications emerges as a management function The pandemic has provided the basis for significant studies of employee communications.

Communications 129

Communications Software International Internal 129

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Jodi Gersh and Jen Nycz-Conner continued on a similar note while discussing the changing journalism world. Sprinkle in a dash of inspiration, and your writing will go from good to great.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

JANUARY 22, 2016

It’s The Newspaper of Record, The Grey Lady, and a journalism institution. However, useful case studies, expert sources and relevant, researched pitches can possibly be useful down the line. Once you have an established relationship with a journalist (see #5), however, calls can come off much less intrusive. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PRSay

JULY 6, 2017

I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. As a person who regularly teaches public relations, I knew many of the things that were tested, but I still had to study.

Study 128

Study Ethics Case Study Construction 128

Sword and the Script

DECEMBER 19, 2023

Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” Press releases, abstracts and pitches – in that order “The content journalists are most likely to use media releases (59%),” according to Burrelles.

B2B 109

B2B Survey Pitching Software 109