Cision

APRIL 4, 2016

A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Journal Of Marketing , 78 (1), 1-19.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

JUNE 16, 2020

Long-form journalism.” Putting a face or personalizing public affairs issues so that people understand relevance and importance to them.” Sharing a case study, use case, benefit or scenario in terms that your audience can relate to.” In both cases, storytelling is a very powerful means of persuasion.

Storytelling 136

Storytelling Communications Survey Case Study 136

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Flatiron Communications

NOVEMBER 28, 2018

This Beltway-based “public affairs” firm created a disinformation campaign targeting the company’s detractors through content posted to its owned “news” site, which right wing “news” sites then amplified. Issued a statement from the Board of Directors. — Fired Definers Public Affairs (of whom Mr. Zuckerberg disclaimed knowledge).

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. Please tell us a little bit about WordWrite Communications and your areas of expertise.

Interviews 50

Interviews Communications Storytelling Marketing 50

Doctor Spin

FEBRUARY 8, 2025

According to Clay Shirky, an American writer, consultant, and teacher on the social and economic effects of Internet technologies and journalism, there is no information overload only filter failure. The Triangulation PR Strategy Donald Trumps presidency is an extraordinary case study. What, then, if everything bleeds?

Strategy 103

Strategy Wikipedia Data Facebook 103

Doctor Spin

MARCH 26, 2025

link] Once the model has successfully polluted the information space, concepts like Lgenpresse (lying press) or fake news can preemptively discredit any fact-based journalism. The Triangulation PR Strategy Donald Trumps presidency is an extraordinary case study. A serious fringe case, but fringe nonetheless.

System 52

System Course Viral Strategy 52