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CASESTUDY. NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Bauer ran a five day test to see what would happen if their regional radio stations put new forms of content at the heart of what they did on social media.
Radio silence is common, and can be a telling response in itself. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. However, useful casestudies, expert sources and relevant, researched pitches can possibly be useful down the line. Know the paper.
I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio.
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .&#
Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Online monitoring, social media listening, TV, radio and print monitoring. What monitoring features does it offer? Who is it best for?
Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. Casestudy: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Mark Schaefer – @markwschaefer .
Lean on trends, research and casestudies. Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St. Paul Business Journal). Maybe it’s because I’m getting in inboxes before they’re cluttered. Maybe it’s just dumb luck.
She’s been quoted in several of our articles and created a fantastic casestudy of her digital PR success with KURU Footwear. You actually did a casestudy for us on BuzzStream, and that’s where I met you. I forgot to mention this, but I actually started out in broadcast journalism.
MuckRack recently came out with their State of Journalism 2024 and told us something interesting about pitch relevance. One of the study’s main takeaways is that the number one reason users miss out on coverage is a lack of relevance. A study from Productiv found that most teams use an average of 40 to 60 apps.
We have allies, of course, of the organization, but IPPRA, for short, the Indigenous Peoples Public Relations Association, is a member-based organization where Indigenous communications professionals from around the world can come together and exchange ideas, best practices, and casestudies.
And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. ” Now, none of the air control towers that he radioed had that plan for him, he completely improvised that. Is it isolated in one community or one space or one network? They’re making it worse.
I’ve also found reference to an article written by Mabel Flannel and Sally Woodward on “This Business of Women” published in the October 1955 issue of the Public Relations Journal. Their story would surely make a fabulous casestudy and is a timely reminder of the long history of women in public relations.
The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. They are typically looking for information, casestudies or comment.
And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. He’ll also show you what’s working for other business writers by bringing you real casestudies from the field. The Brand Advantage Journalism Podcast. 39) Donna Papacosta.
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