ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Often companies have surveys or case studies that contain great data points. Thought leadership. Meet and greet! Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. All players are working on solutions to keep advertising effective. .

Privacy 434

Privacy Case Study Advertising Advertising 434

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter? When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the first post, I explored the meaning and history of the term, and shared examples. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Buzzstream

JULY 7, 2021

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Strategy #5 Thought Leadership. The Strategy. Checking Page: +3 increase. Mortgage Page: +5 increase.

Case Study 113

Case Study Study Strategy Leadership 113

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Remote PR Jobs

FEBRUARY 25, 2025

Thought Leadership: Look at experts, their pages on LinkedIn and guest blogs. Media Mentions & Case Studies: Look at successful PR campaigns to see how strategic messaging shaped public perception. TED Talks and Podcasts are also helpful to learn more about successful strategies.

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Plan on expert talks, case study presentations, and practical workshops. Digital Sales and Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Melissa Agnes

FEBRUARY 19, 2014

You can’t erase a lack of leadership in a crisis and a complete and total let-down that resulted in millions worth of lost partnerships. Case Studies' But even with these millions in backing, last year’s terrible blunder will not soon be forgotten. Image credit: Slaven Vlasic / Getty Images.

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Provide strong guidance and leadership to junior-level staff. Develop and maintain relationships with key journalists to ensure placements and exciting results for our clients.

B2B 291

B2B Policies Case Study Enterprise 291

The Proactive Report

APRIL 6, 2021

Figure out a content strategy that will build trust and thought leadership. The post Domain Authority, Trust, and Thought Leadership appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. How can you include this information in your PR plans? Always be open to the concerns of your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

JANUARY 9, 2018

Case Studies. Whether your audience is identifying their need or evaluating their options, case studies resonate best with buyers. Nearly 8 out of 10 people access case studies when considering solutions. Generate leads and drive demand by delivering your case studies to key audiences.

Case Study 210

Case Study How To Infographics SEO 210

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Turn Your Case Studies Into Content. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Melissa Agnes

AUGUST 15, 2014

TSB CEO Demonstrates the Value of Leadership in Crisis Management. A good (and quick to read) case study on this week’s Crisis Intelligence theme: leadership in a crisis, by @jhemusinsignia. Within this post, @SaraFHawkins fills you in on everything you need to know. The social intelligence conundrum.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Melissa Agnes

MARCH 13, 2014

They’re meeting the expectations and demands that come with today’s connected and real-time world, and they’re exuding competence and leadership in a crisis that has rightfully captured the attention of the entire world. Case Studies'

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

5W PR

OCTOBER 14, 2024

Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

The Proactive Report

DECEMBER 11, 2024

The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

Melissa Agnes

OCTOBER 1, 2014

Case Studies Leadership in a Crisis' While we all wait to see what happens with this crisis, I suggest you watch the CDC and the way they communicate because they’re an excellent example of effective crisis communication to learn from. The post Analyzing the CDC’s Crisis Communication In U.S.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

ImPRessions - Crenshaw Communications

JULY 10, 2019

PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand.

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

SEPTEMBER 29, 2020

Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. It drew 300+ attendees and dozens of sponsors in the inaugural year.

Case Study 92

Case Study Study Branding Brand 92

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Build a Strong Online Presence In today’s digital age, a robust online presence is essential for establishing credibility and attracting media attention.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Customer reviews become case studies, and satisfied customers tend to spread the good word. PR as a lead generation machine. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

PRSay

MARCH 20, 2025

A bad press release idea that might work better as a blog post or thought leadership piece. Adding a customer case study is always a gem in this scenario. Thats the heart of what makes a good communicator. Its about refining ideas and turning them into strategic successes. Do clients know which and when? Offer a shortage angle.

Leadership 67

Leadership Pitching Case Study Product Launch 67

5W PR

MARCH 20, 2025

This includes white papers, case studies, and thought leadership pieces that address key government concerns like cybersecurity, interoperability, and cost efficiency. This requires careful balance in communications: Technology Leadership Demonstrate innovation without overstating capabilities.

Government 60

Government Technology Case Study Leadership 60

Wadds Inc.

FEBRUARY 3, 2025

His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

5W PR

FEBRUARY 9, 2025

LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

Communications Conversations

OCTOBER 22, 2014

How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts. It’s a thought leadership play of sorts.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Value-Driven Content Providing valuable content that helps customers get the most out of the product is essential for fostering loyalty.

Marketing 78

Marketing Knowledge Base Case Study Community 78