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How to Make your Messaging Stick

Onclusive

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

In many cases they support a path to a market leadership position. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Create a leadership positioning. Generate case study content.

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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

Thought leadership events keep on giving. Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. If you think about events as just one-and-done initiatives, think again.

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Often companies have surveys or case studies that contain great data points. Thought leadership. Meet and greet! Data points drive press.

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. All players are working on solutions to keep advertising effective. .

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter? When should I enter awards?

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