5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

The Proactive Report

DECEMBER 11, 2024

Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability. By embracing these trends, PR experts can create more meaningful, impactful, and measurable communication strategies.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Social media platforms serve as powerful PR channels when used strategically.

Strategy 78

Strategy Case Study Pitching Measurement 78

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Collect your “proof” of work as you go along.

Case Study 99

Case Study Study Guidelines International 99

5W PR

MARCH 20, 2025

This includes white papers, case studies, and thought leadership pieces that address key government concerns like cybersecurity, interoperability, and cost efficiency. This requires careful balance in communications: Technology Leadership Demonstrate innovation without overstating capabilities.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

JULY 10, 2019

PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand.

Case Study 231

Case Study Writing Pitching SEO 231

Wadds Inc.

FEBRUARY 3, 2025

His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Years ago, when I was studying for an MBA, the company 3M was a case study here.

Software 152

Software B2B Company Marketing 152

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In other words, I cut out the fluff.

Publicity 179

Publicity Case Study Ethics Study 179

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Longer content boosts SEO. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

MARCH 1, 2022

Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Meltwater case study. Muck Rack case study.

Software 150

Software Case Study Advertising Advertising 150

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. Simply Measured social analytics (“great competitor dashboard”). Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

Wadds Inc.

JANUARY 22, 2023

There is no formal definition within management, there are countless worldviews, competency and the need for training is well understood but largely ignored, best practice is an aspiration practised by a fifth of organisations rather than the norm, and outputs are rarely measured in terms that management understands.

Publicity 122

Publicity Case Study Study Ethics 122

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. 57% are neutral about trust in NGOs.

Government 152

Government Survey Ethics Media 152

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure!

Survey 90

Survey Content Marketing Marketing Measurement 90

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Brand Branding Employee 198

Prowly

MARCH 4, 2025

But your role shouldnt focus on collecting the data, AI will do that, but how to correctly interpret and share it with your senior leadership to influence business decisions. 2 Measure success using joint metrics To strengthen the impact of an upward or downward trend, use joint metrics. "Analytics are becoming even more important.

Trends 104

Trends Reddit Pitching Data 104

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. establish thought leadership. Most successful content programs have a clearly defined scope. To do this we want our content to: educate the industry, clients and potential buyers.

How To 177

How To Guidelines Content Marketing Video 177

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. Unlike thought leadership content, these materials are allowed to be promotional in nature. You must stay competitive, relevant and timely.

Case Study 100

Case Study B2B Resources Web 100

The Resolution Blog

FEBRUARY 25, 2019

Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR? Everything with inbound marketing is about measurement because again you need to start with your overarching goals.

Measurement 120

Measurement Case Study Pitching Agency 120

5W PR

JUNE 19, 2024

With our cybersecurity PR strategies, we aim to keep everyone in the loop with regular updates, newsletters, and direct communication channels, making sure our clients’ stakeholders feel informed and reassured about the company’s commitment to cybersecurity and its proactive measures to safeguard their interests.

Reputation 78

Reputation Company Case Study Leadership 78

Barokas

SEPTEMBER 28, 2018

It’s first use case is in the equine industry where horse owners spend about $40 billion per year. Magic AI shared an insightful case study on their work at Thunderbird Showpark, one of North America’s premier equestrian centers. The company is applying machine learning to video of animals to improve their health and safety.

Construction 111

Construction Case Study Mobile Meeting 111

5W PR

SEPTEMBER 30, 2024

Press releases, media outreach, and thought leadership pieces position a brand as an industry expert, capturing the attention of potential customers. Case studies, testimonials, and product reviews help potential customers understand the value proposition and benefits of the product or service.

Marketing 78

Marketing Case Study Reputation Advertising 78

Stern + Associates

JANUARY 26, 2023

The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 118

Employee Company Marketing Case Study 118

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Social Media 75

Sword and the Script

JUNE 11, 2019

The Case Supporting Gated Content. Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Deciding to gate something is a case-by-case decision.

B2B 137

B2B Mobile Content Marketing SEO 137