Case Study Local Media Training 
Shift Communications
JULY 26, 2017
The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Next is crafting the messaging and determining the best communication medium(s) to activate. s vegan donut shop as a prime example.
Onclusive
NOVEMBER 8, 2023
Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. PR pros often review and edit when appropriate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PRSay
NOVEMBER 2, 2017
Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This method has been tried and tested in MBA and PR programs alike.
PR for Anyone
AUGUST 11, 2021
Should you pitch the exact same story to the same or to different media outlets at the same time? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. The answer is, “No.”
Barokas
MARCH 16, 2020
Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Stay well, stay safe, stay sane, stay home.
Landis PR
FEBRUARY 12, 2024
Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Move quickly.
PR for Anyone
SEPTEMBER 1, 2021
And then, on the local level, I want you to think about what’s happening in September. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. It’s back to school.
Expert insights. Personalized for you.
101 
Let's personalize your content