Buzzstream

MARCH 5, 2025

Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

PR Fuel

OCTOBER 31, 2020

Find some testimonials, case studies, quotes, statistics, any kind of data to back up your statements or provide social proof. Not Just for Newspapers Anymore. There was a time when press releases were really just for getting important information out to local newspapers, but those days are gone.

Newspapers 66

Newspapers Case Study Local Writing 66

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. There’s plenty of places to get the information and lots of people using case studies to show how they’ve used it.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . Calling the local police and saying a tiger was on the loose in the neighborhood. 6) Media gets in Free.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

The Awards Blog

AUGUST 30, 2019

This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. Here are some to consider: Local Chamber of Commerce Awards. Local/Regional Awards. Local Newspapers or Online Publications.

Writing 52

Writing How To Local Examples 52

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Weave media placements earned with a case study for blog posts. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The gatekeepers are no longer the editors and reporters of magazines and newspapers. These took the power once reserved for the Gutenberg and gave it to the masses.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. See more details in the full case study. Lower risk?

Corporate 48

Corporate Storytelling Case Study Measurement 48

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. The more “real” work you can show, the better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 57

How To Instagram Social Media LinkedIn 57

Maxim Behar

JULY 2, 2023

In 1992 I founded the first Bulgarian private daily newspaper as editor-in-chief, but 3 years later I decided to move to another business on my own. It’s an amazing place for exchanging experience, networking, generating new ideas and it’s a great machine to push global Public Relations business ahead.

Ethics 52

Ethics International Internal Course 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. Data points drive press.

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Pitching Case Study Leadership Data 333

Shift Communications

JULY 26, 2017

A regional business reporter at a major metro newspaper may be interested in the negative economic impact Shark Week is having on shark-owned local businesses, using G.W.’s A savvier tactic would be to target reporters or outlets who may want to write about Shark Week but don’t traditionally have an in. Truthfully, ol’ G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. Your story or stats might be particularly relevant to a specific area, making it a better fit for local press.

Case Study 120

Case Study Study Pitching Local 120

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Mike Bonadio: A marketing pro tasked with the challenge.

SEO 71

SEO Company Case Study Infographics 71

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Search engines are the most trusted form of media (56%).

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Publicity Government Guidelines Facebook 128

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. This is reported to have been a huge success in generating newspaper and radio coverage, changing cooking habits and increasing use of apple products by restaurants, schools and other institutions.

Publicity 40

Publicity How To Newspapers Radio 40