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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

Thomson is one of the UKs foremost public affairs leaders. His back catalogue includes several books on public affairs and reputation management. The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level.

Company 93
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PR Measurement Tips

The Proactive Report

Public Affairs is one sector of PR that has very different goals, but they are goals nonetheless and can be measured. You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization.

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How public relations responded to COVID-19

Stephen Waddington

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. million hours of Zoom calls.

Publicity 131
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. She is a public affairs and media consultant based in Washington, D.C.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Allow me to present a case study, and you decide if my theory is valid.

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What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. Putting a face or personalizing public affairs issues so that people understand relevance and importance to them.” Sharing a case study, use case, benefit or scenario in terms that your audience can relate to.”

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The Public Relations Agency: Your Secret Weapon

Doctor Spin

Public affairs (PA). For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). No case studies or references. Global vs local. Investor relations (IR). Media relations.

Agency 40