The Proactive Report

AUGUST 28, 2018

A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. hirings, product news, or case studies) that can be used to create news. Go beyond tactics. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. hirings, product news, or case studies) that can be used to create news. Go beyond tactics. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

AUGUST 17, 2021

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

How To 234

How To Brand Branding Video 234

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. You’ve finally done it. ” The answer is no.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. But storytelling… you know marketing used to be just kind of cut and paste.

Storytelling 130

Storytelling Media Video YouTube 130

PR in High Definition

APRIL 27, 2023

If something isn’t relevant to your offering or market share, don’t weigh in. A company needs to focus on its own product, service and value offering, and not get distracted by hype that isn’t relevant to where they are positioned in the market. Don’t rush a POV Joining conversations is a key part of PR.

Case Study 62

Case Study Media Training Reputation Training 62

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. They run great businesses. and I’m going to call it established to known™.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

APRIL 13, 2022

The global video market was valued at $39.61 So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. According to Tech Jury: Video is the number 1 source of information for 66% of people. billion in 2018.

Video 130

Video Strategy YouTube Pitching 130

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great.

Advertising 130

Advertising Advertising Publicity Video 130

PR for Anyone

MAY 26, 2022

So, just landing in the media will not instantly generate sales. But it really is you taking that and fostering it and making it part of your bigger marketing plan, and showing people that you are this regular person in the media and that you are the authority and the expert because the media is using you.

Television 130

Television Print Interviews YouTube 130

PR in High Definition

JULY 23, 2024

The time can then be used for other activities, such as content drafting, intake calls to build out a thought leadership pipeline, media training for spokespeople, planning and even project ideation – why not invest in some seasonal research for Q4, for instance?

How To 62

How To Leadership Case Study Internal 62

5W PR

JANUARY 31, 2024

Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

MAY 26, 2022

And if you followed me for any time, you know I’m a huge proponent of the podcast because in a podcast, you can hone in on your ideal target market. So many of my clients are like, “Oh, I want to be on the Today Show, Good Morning America, CNN, Fox News,” these big, huge national outlets. Who is your ideal client?

YouTube 130

YouTube Video Pitching System 130

PR for Anyone

DECEMBER 8, 2022

Digital marketers could talk about how this could impact a business’ lead generation, and brick-and-mortar stores could talk about how they might lose customers as people opt out and forget about their store. The right to opt out of profiling based upon personal data. IT people could discuss what needs to be done to offer the opt out.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Once upon a time, yes, a press release meant something and only solid news stories were sent out. Nowadays, with the internet, anyone can send out a press release. And press releases are expensive. They cost anywhere from $500-$1000 to send out.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

JUNE 30, 2021

This is a huge month to be pitching the media. A month that we they’ve done a really good job of marketing that. Anybody related to taxes, accounting, wealth management, insurance, anything at all. Of course it is Breast Cancer Awareness Month.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. It’s about value you provide an audience who wants to learn something about your industry or what you do. You want to pitch around that.

Industry 130

Industry Pitching How To System 130

PR for Anyone

MAY 18, 2022

By having all of that out there, you make it so much easier for the media to say “Yes!” Your marketing assistant can do it. You are the expert and you’re media ready. And you don’t need to hire an expensive PR firm. If you get all of your pieces in place, you can do it yourself.

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

OCTOBER 28, 2021

And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. And I show you so many ideas on the channel how to make yourself newsworthy. Hooks are super easy. Just look at magazine covers.

Publicity 130

Publicity Pitching Small Business System 130

PR for Anyone

APRIL 26, 2022

First and foremost, if you are a marketing or social media person, what does that mean? So, what is the big news this week? Elon Musk is buying Twitter and there are so many stories that we can trickle out of that newsjacking that we talk about all the time. Twitter has kind of fizzled a little bit.

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. We all have something that would be advice to them. Financial advisors have a wealth of knowledge of what to teach them about saving for the future. Realtors, how can a recent grad buy a home?

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Step 1 – The Hook.

Pitching 130

Pitching Media YouTube Video 130

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Deepen relationships with media and influencers that favor competitors. Publish at least one results-heavy customer case study per quarter. I’m a junkie.

Case Study 60

Case Study Construction Exercises Media Training 60

Prohibition

JULY 24, 2019

At Prohibition as a Content Marketing Agency in Leeds , we’ve worked on a number of successful photography and video campaigns for clients. Find some examples of our case studies here.

Creativity 63

Creativity Video Case Study Content Marketing 63

PR for Anyone

OCTOBER 20, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Content is king but creating great content can be daunting! In this post I want to share how to create great content fast. Set up a calendar for every day of the month.

How To 130

How To Video Interviews YouTube 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends Video 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. So much to consider like the season – it’s fall – what happens in your industry in fall?

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

AUGUST 4, 2022

With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Publicity 130

Publicity YouTube Advertising Advertising 130