Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently. If you’re looking to expand your content, you’re in the right place.

Case Study 113

Case Study Study Branding Brand 113

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Give our services a try.

Case Study 115

Case Study B2B Study Marketing 115

The Proactive Report

MARCH 14, 2017

Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Remote PR Jobs

FEBRUARY 25, 2025

Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. Monitor and Adapt: Use tools to track brand mentions, measure the success of your PR campaigns, and adjust your strategy as needed. These can include increasing brand awareness or securing media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

NewsWhip

JUNE 2, 2020

CASE STUDY. Compelling, original and well-targeted content is encouraging more and more engagement and creating triple-digit growth across almost every measure. The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Company Size.

Case Study 78

Case Study Study Radio Analytics 78

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 98

B2B Branding Brand Case Study 98

NewsWhip

JUNE 2, 2020

CASE STUDY. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Company Size.

Case Study 78

Case Study Study Viral Data 78

Waxing UnLyrical

MARCH 26, 2012

What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 105

Case Study International Internal Study 105

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

The Proactive Report

DECEMBER 11, 2024

Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability. By embracing these trends, PR experts can create more meaningful, impactful, and measurable communication strategies.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

MARCH 11, 2020

Download this case study to learn how Livongo: . How Livongo tracked, measured and reported on the success of their IPO-related content. Developed a narrative that landed high-impact stories and boosted influential coverage. How they used differentiated messaging to increase brand awareness in preparation for their IPO.

Media Relations 195

Media Relations Case Study Media Study 195

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Collect your “proof” of work as you go along.

Case Study 98

Case Study Study Guidelines Internal 98

Muck Rack

DECEMBER 20, 2019

Case study from Memo: So you've measured your PR. Now what?

Case Study 61

Case Study Study Measurement 61

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Measurement and Analytics To measure the effectiveness of PR efforts, tracking key performance indicators (KPIs) and analyzing data is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

FEBRUARY 17, 2025

This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. For example, after a data breach, a company might implement stricter security measures and conduct regular audits to prevent future incidents.

Crisis 78

Crisis Branding Brand Case Study 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

MARCH 28, 2025

Key principles for media management include: Respond quickly with verified facts Maintain consistent messaging across all channels Provide regular updates, even when there’s limited new information Document all media interactions and responses The 2022 Plaid data breach offers an instructive case study.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Shift Communications

JULY 28, 2017

Eigenvector centrality, the computing method behind our network graphic, may seem like a mouth-full but it’s simply the measure of influence (and reach) of any given user in a network. can really measure the success of his strategy. We can use a data-driven strategy to identify our most highly-connected, and thus influential targets.

Case Study 92

Case Study Crisis Study Strategy 92

Communications Conversations

SEPTEMBER 26, 2014

Now, the drawback to this intense focus on “story” is the Microsoft folks lack a couple of key potential measurement signals. For example, this 88 Acres post that really effectively launched Microsoft Stories is really 8 different posts in one–a chapter-based blog post, if you will. And, it’s all about the story.

Storytelling 165

Storytelling Web Case Study Branding 165

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. Measuring PR Impact Clear metrics help quantify PR success. Success requires authentic storytelling, strategic partnerships, and consistent measurement of outcomes.

Case Study 78

Case Study Measurement Reputation Study 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

MARCH 2, 2025

Industry case studies offer concrete proof points of an organization’s capabilities and insights. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess thought leadership effectiveness. Focus on measuring increased trust, enhanced reputation, and stronger relationships with key decision-makers.

Leadership 78

Leadership Technology Policies Case Study 78

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

ImPRessions - Crenshaw Communications

JULY 10, 2019

PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study. See this earlier post for tips on winning business awards.

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In other words, I cut out the fluff.

Publicity 177

Publicity Case Study Ethics Study 177

Flack's Revenge

JANUARY 25, 2023

The podcast covered these topics: The importance of measuring and connecting PR to business outcomes Tech tools ranging from spreadsheets to commercial solutions PR attribution: what it is, how to do track Case studies Thanks, Renée, for coming on the podcast and sharing your insight.

Case Study 156

Case Study YouTube Measurement Interviews 156

5W PR

MARCH 8, 2025

Create case studies detailing successful events and measurable audience impact. Start by implementing these foundational strategies, then measure results and adjust accordingly. According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising.

Branding 78

Branding Brand LinkedIn Case Study 78

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind.

Infographics 235

Infographics Case Study Content Marketing Video 235