The Proactive Report

DECEMBER 11, 2024

Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability. By embracing these trends, PR experts can create more meaningful, impactful, and measurable communication strategies.

Trends 130

Trends Communications Storytelling Analytics 130

Waxing UnLyrical

MAY 29, 2012

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.

Case Study 87

Case Study Social Media Study Pinterest 87

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess campaign performance. The campaign generated: 4.2

Marketing 78

Marketing Financial Case Study Education 78

Contently - Strategy

OCTOBER 29, 2024

But, you don’t need to share user-generated content on social media alone. Adobe Experience Cloud features myriad customer-generated case studies. It may be as complex as building out a hub of hundreds of case studies for your dozens (hundreds?)

B2B 99

B2B Brand Branding Case Study 99

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives.

Case Study 105

Case Study Internal International Study 105

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception.

Crisis 78

Crisis Brand Branding Case Study 78

NewsWhip

JUNE 2, 2020

CASE STUDY. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. ” After re-thinking their social strategies and assembling a central team, Ali Wilkinson and the team took a trial of our Spike dashboard. The post Case Study: Bauer appeared first on Newswhip.

Case Study 78

Case Study Study Radio Analytics 78

NewsWhip

JUNE 2, 2020

CASE STUDY. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission.

Case Study 78

Case Study Study Viral Data 78

5W PR

FEBRUARY 9, 2025

By focusing on high-impact tactics and leveraging free and low-cost tools, startups can build meaningful media relationships and gain valuable coverage that drives business growth. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives.

Strategy 78

Strategy Case Study Pitching Measurement 78

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

MARCH 28, 2025

The digital nature of fintech services means problems can spread rapidly across social media and news outlets, while regulatory scrutiny adds another layer of complexity. A 2023 Gartner study found that companies using integrated crisis management platforms respond 70% faster to emerging issues than those relying on manual processes.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. Social media serves as a primary channel for building anticipation. Measuring PR Impact Clear metrics help quantify PR success.

Case Study 78

Case Study Measurement Reputation Study 78

Prowly

FEBRUARY 28, 2025

Word of mouth means that the good word spreads organically, in person, through social media, on websites, in phone calls, and anywhere your employees and customers are. If a customer has solved a significant pain point with your product or service, consider turning their testimonial into a full-blown case study. #4

Brand 104

Brand Branding Employee Case Study 104

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Collect your “proof” of work as you go along.

Case Study 99

Case Study Study Guidelines International 99

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

MARCH 2, 2025

Industry case studies offer concrete proof points of an organization’s capabilities and insights. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess thought leadership effectiveness. Focus on measuring increased trust, enhanced reputation, and stronger relationships with key decision-makers.

Leadership 78

Leadership Technology Policies Case Study 78

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study. At one point or another, PR pros must write like reporters, professors, salespeople, teenagers (social media), and novelists.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

Case Study 80

Case Study Study Brand Branding 80

5W PR

MARCH 8, 2025

Create a professional website that showcases your speaking topics, past events, testimonials, and media appearances. Social media profiles should align with your website’s messaging and visual identity. Create case studies detailing successful events and measurable audience impact.

Brand 78

Brand Branding LinkedIn Case Study 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

The Proactive Report

FEBRUARY 6, 2018

While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. ” 2018 is the year you need to learn how to measure the value of your work and how ti contributes to the business objectives. .”

Analytics 100

Analytics Measurement Social Media Writing 100

Melissa Agnes

AUGUST 7, 2014

There are professors who have a theoretical foundation in the field – they know the main theories, researches and studies that have helped shape the scholarly literature in crisis communications and management. Assign applied projects and exercises: Have students always combine research and practice in their assignments.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Software 151

Software B2B Company Marketing 151

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 161

Leadership B2B Study Survey 161

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. There’s a series of perennial issues in public relations. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Stephen Waddington

JUNE 6, 2020

Reputation Management sets out models and tools to measure and manage reputation from Langham’s own work at Lansons and organisations such as the Reputation Institute. Langham tells stories from theory and practice, introducing essays, case studies and comment from more than 80 practitioners in 27 countries around the world.

Reputation 153

Reputation Financial Case Study Banking 153