Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. Measuring PR Impact Clear metrics help quantify PR success. Success requires authentic storytelling, strategic partnerships, and consistent measurement of outcomes.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Create case studies detailing successful events and measurable audience impact. Collect and showcase testimonials from event organizers and attendees.

Brand 78

Brand Branding LinkedIn Case Study 78

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. PR writers often help write case studies used on the company’s website, and if the customers or accomplishments are high profile enough, can be pitched to reporters as a success story.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Training and development has also been challenging. We’re looking for newshounds to share their tips.

Media Relations 132

Media Relations Media Case Study Storytelling 132

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120

The Hoyt Organization

SEPTEMBER 10, 2024

To achieve this, successful brands leverage the power of fintech storytelling. The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon. But why is fintech storytelling so important?

Financial 102

Financial Real Estate Brand Branding 102

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Prowly

MARCH 4, 2025

Its hard to stay ahead if thats the case. Dont worry, thoughyou dont need to completely forgo creative storytelling in favor of strategies that drive direct revenue, but its important to align your efforts with larger company objectives. Not showing tangible business impact?

Trends 104

Trends Reddit Pitching Data 104

Flack's Revenge

OCTOBER 25, 2017

chimed in on case studies and best practices. Shareably storytelling/sharing. Simply Measured social analytics (“great competitor dashboard”). The field is constantly changing, and there’s never a shortage of new tech, challenges and opportunities. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120

Stephen Waddington

FEBRUARY 24, 2020

The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers. The book does propose numerous measurement approaches and is packed with brand journalism examples by Autodesk, Bloomberg, Fujitsu, Redhat and the World Economic Forum, among others.

B2B 88

B2B Journalism Case Study Storytelling 88

Contently - Strategy

DECEMBER 4, 2018

The metrics associated with awareness tend to be easy to measure as you build up momentum. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. You’re looking for clicks, views, shares, and time spent on site.

Case Study 110

Case Study Marketing Study Content Marketing 110

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. PR measurement. PR measurement.

B2B 146

B2B Marketing Survey Software 146

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. It’s not a perfect measure, but it’s a solid educated guess. But Those Troubled Infographics.

Infographics 79

Infographics Data Case Study Content Marketing 79

Contently - Strategy

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. With a CMP like Contently, CMOs can know that their content teams have everything they need to plan, create, scale, review, distribute, and measure their content programs. Here are a few ways a CMP makes end-to-end content marketing seamless.

Strategy 93

Strategy SEO Analytics Content Marketing 93

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

prTini

SEPTEMBER 19, 2014

3 Social Media Measurement Tips to Improve Click-Through Rates. The Power of Social Storytelling. Want more PR case studies delivered directly to your inbox? Budweiser Wants You to Buy a Facebook Friend a Real Beer. Pay to Play – The End of Free Social Marketing? The Secret Art of the Follow Up Email.

Tools 50

Tools Wikipedia Case Study Marketing 50

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. Measurement Roundtable: Beyond the Numbers. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how Ajax used clever content marketing to help users tidy up their social feeds (and includes a bonus content marketing case study!). . S ign up today !

Skype 45

Skype Case Study Education Facebook 45

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Case Studies: Leveraging real-life examples of problem-solving and success , case studies establish trust and demonstrate tangible results, making them persuasive tools for converting potential customers.

B2C 52

B2C Case Study B2B Infographics 52

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74