Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. Many brands write these kinds of executive and employee stories. Doesn’t that read like a novel?

Storytelling 165

Storytelling Web Case Study Branding 165

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In other words, I cut out the fluff.

Publicity 179

Publicity Case Study Ethics Study 179

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. You want to catch people’s attention right off the bat.

Writing 108

Writing Case Study Study Branding 108

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

Case Study 40

Case Study Study Measurement Pinterest 40

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 155

Software Measurement B2B Training 155

Melissa Agnes

AUGUST 7, 2014

There are professors who have a theoretical foundation in the field – they know the main theories, researches and studies that have helped shape the scholarly literature in crisis communications and management. So the question is: Which one is better to adapt for a crisis communication class? My answer: you have to do both.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

The Proactive Report

FEBRUARY 6, 2018

While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

Analytics 100

Analytics Measurement Social Media Report 100

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 80

Measurement Conference Tourism Blogging 80

Waxing UnLyrical

OCTOBER 14, 2011

I’m presenting on Monday at 3:30 pm ET (would love to see you there if you’re headed thataway) on practical measurement. Now, if you’ve seen/heard me talk about measurement before, you can skip my session. When I speak, or write, on measurement, there are six points I typically touch on: 1.

Measurement 76

Measurement Conference Case Study Meeting 76

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed.

Industry 170

Industry Case Study B2B Resources 170

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. So, marketing winds up writing content without talking to a customer ! 43% said it “offers concrete guidance and case studies.” Comment: Measurement is always the Achilles heel of marketing, but some aren’t even trying.

Leadership 126

Leadership B2B Study Survey 126

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. Till then, happy measuring!

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. What about real-life examples?

Measurement 66

Measurement Social Media Twitter Tourism 66

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Wadds Inc.

MARCH 29, 2024

She explores how robust measurement and evaluation can help this function prove its value to the bottom line. Miller has a clear and direct writing style that befits her practical approach. Case studies include Marks and Spencer, the Met Office and Battersea Cat and Dogs Home.

Internal 116

Internal International Strategy Communications 116

Deirdre Breakenridge

JANUARY 7, 2016

Write an ebook? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure! And if you’re not measuring, how will you know…?)

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

NOVEMBER 30, 2017

Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Encouraging participation in social media campaigns, writing blog posts, or speaking at industry events gives employees a voice.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Carrie Hane Dennison (@carriehd) August 27, 2015.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. You must stay competitive, relevant and timely. Your approach must spread across earned, owned and paid channels.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

Viral 115

Viral Marketing Web Case Study 115

The Resolution Blog

FEBRUARY 25, 2019

Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR? Everything with inbound marketing is about measurement because again you need to start with your overarching goals.

Measurement 120

Measurement Case Study Pitching Agency 120

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. They can also measure their return on investment (ROI). Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity Measurement SEO 137

Stern + Associates

JANUARY 26, 2023

“Approaching employee attraction and retention as a system helps avoid the race to the bottom, makes a company’s employee value proposition harder to imitate, and helps create a clear narrative that reduces us-versus‐them relationship between managers and their reports,” write the authors. “It

Employee 117

Employee Company Marketing Case Study 117

Cision

DECEMBER 19, 2016

This is an interesting case study for businesses because they didn’t switch to a particular platform: they switched to all of them. This is perhaps a useful case study to help businesses understand how they can best deploy live video. For many businesses, this would be a useful live video tactic.

Video 120

Video How To Conference YouTube 120

Wadds Inc.

JUNE 5, 2023

Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points. The functional writing style is suited to the material, exemplifying the practical aims of the author and Coleman is a big fan of lists and step-by-step plans.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ).

Brand 145

Brand Branding Reddit Pitching 145