Case Study, Media Training and Publicity

Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B

B2B Company Publicity Media Training

The 20 Responsibilities of PR and What They Entail

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training. later as our roles evolve.

Media Training

Media Training Crisis Communications Conference Corporate

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Emily Mong.

Case Study

Case Study Crisis Management Crisis Study

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. Media training.

Agency

Agency Publicity Media Training Training

Public Relations in Marketing

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Anyone can get publicity! Journalists need our content. PR FOR ANYONE.

Publicity

Publicity Marketing Video YouTube

The 21 Responsibilities of PR and What They Entail

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training

Training Media Training Crisis Communications Reputation

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

JULY 26, 2017

While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. Which brings us to our friend, G.W. Shark and his vegan donuts. So whom should G.W.

Case Study

Case Study Crisis Study Crisis Communications

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity

Publicity YouTube Advertising Advertising

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

Advertising

Advertising Advertising Publicity Video

Public Relations Skills

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Land in the media and see what it does for your business. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Are you next?

Publicity

Publicity Video Pitching System

Social Audio Platforms Public Relations

PR for Anyone

FEBRUARY 21, 2022

What do these platforms have to do with public relations? Find the journalists, find the media rooms, and spend a little time in there and see if its valuable for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. audio social media platforms. PR FOR ANYONE.

Publicity

Publicity YouTube Video Twitter

What Skills Make the Best Public Relations Specialist?

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Publicity Plan.

Publicity

Publicity Pitching Small Business System

Public Relations Strategy to Pitch the Media Today

PR for Anyone

JANUARY 5, 2022

Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process. Check out the new laws in your state and see what you can pitch to the media TODAY. .” Anyone can get publicity! to pitch the media to land in the media.

Pitching

Pitching Strategy Publicity Media

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Subscribe HERE. PR FOR ANYONE.

Tools

Tools How To Publicity Interviews

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training

Training Media Training Crisis Communications Reputation

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. She is a public affairs and media consultant based in Washington, D.C.

Communications

Communications Case Study Training Reputation

TikTok Trends

PR for Anyone

AUGUST 17, 2021

Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. So that is this week’s Free Publicity Friday PR tip. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. PR FOR ANYONE.

Trends

Trends Television Exercises Pitching

Think Before You Share Content

The Proactive Report

AUGUST 28, 2018

PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content. You can be identified very quickly on social media.

Training

Training Social Media Video Employee

Influencers

PR for Anyone

AUGUST 26, 2021

Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Watch the video I did for you below and learn more.

How To

How To Brand Branding Video

How to Prepare & Coach Executives Through Media Interviews

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews

Interviews How To Media Media Training

How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

hirings, product news, or case studies) that can be used to create news. Status calls can offer a way to showcase new ways of enhancing media relations activities. Conference and award submissions, social media support, media training, analyst relations, long-form content development, research and events may apply here.

How To

How To Meeting Case Study Survey

How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

hirings, product news, or case studies) that can be used to create news. Status calls can offer a way to showcase new ways of enhancing media relations activities. Conference and award submissions, social media support, media training, analyst relations, long-form content development, research and events may apply here.

How To

How To Meeting Case Study Survey

Pitch the Media

PR for Anyone

AUGUST 11, 2021

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Should you pitch the exact same story to the same or to different media outlets at the same time? PR FOR ANYONE. It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales.

Pitching

Pitching Media Television How To

Journalists

PR for Anyone

SEPTEMBER 8, 2021

Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. I know you all are so intimidated by them and, people are scared of the media. Learn how they report and give them what they love and what they want. PR FOR ANYONE. It really is PR for ANYONE. The system works! Hey everybody!

Television

Television Pitching Interviews Radio

Coronavirus and Communications: We’re Here to Help

Barokas

MARCH 16, 2020

Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees. Get a gut check on every piece of communication before it is shared, to ensure it is factual, honest, necessary and useful. .

Communications

Communications Case Study Conference Resources

Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

FEBRUARY 12, 2024

Have they been media trained? Once your expert is out there, other media properties may come calling…having your SMEs on call will make sure that you take advantage – if the right media hits that come your way. If you don’t have the bona fides to weigh in…don’t. Move quickly. A day late is…too late.

Tools

Tools Case Study Media Training Local

How to Get in Magazines

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.

How To

How To Pitching YouTube Advertising

What to Pitch the Media in May

PR for Anyone

MAY 4, 2022

Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. It’s time to start planning ahead if you want to be in publications.

Pitching

Pitching Media Financial YouTube

Pitch Ideas

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. topic that relates to you and your business, move that publication to the top of your list. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We are going to educate the public. PITCH IDEAS.

Pitching

Pitching Nonprofit Financial Insurance

PR Myth #4 – Size Doesn’t Matter

PR for Anyone

MAY 26, 2022

That’s the key to succeeding in public relations. The same is true for trade publications. PR Myth #1 – A Press Release Will Get You in the Media. PR Myth #3 – Publicity Generates Sales. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

YouTube

YouTube Video Pitching System

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. land media attention. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. And PR Myth #2 – you have to send out a press release.to The system works!

Television

Television Print Interviews YouTube

Land Stories

PR for Anyone

SEPTEMBER 1, 2021

I didn’t realize there was a system and a calendar to pitch the media. Considering they actually close their publications four months out, I was out of luck! There are no excuses not to pitch the media and not to get massive visibility for your business. Anyone can get publicity! And I will see you in the media.

Pitching

Pitching System Google Local

PR Myth #5

PR for Anyone

JUNE 10, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So you can totally build your own celebrity in the media and that’s what I want you to do and that’s what I help people do. Publicity is for you and me and everybody else because we can provide value to an audience.

Video

Video YouTube Industry System

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So that is this week’s Free Publicity Friday PR Tip.

Pitching

Pitching Media YouTube Interviews

PR Myth #2

PR for Anyone

MAY 24, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk about another myth to debunk about publicity. And that is that you have to have a press release in order to land in the media. So that is this week’s free publicity tip. PR FOR ANYONE.

Pitching

Pitching Television Interviews YouTube

Good Stories

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). Timing is everything with media pitches. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Pitching

Pitching Television System Local

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! PR FOR ANYONE. Transcript.

YouTube

YouTube Video Industry How To

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So, that is this week’s Free Publicity Friday, PR Tip. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! PR FOR ANYONE. Transcript.

Twitter

Twitter Pitching Financial Video

Strategic PR planning – how to prepare for the summer slowdown

PR in High Definition

JULY 23, 2024

A drop in results is never easy to explain but, with a public relations strategy, it’s possible to get ahead of things so that this conversation never has to take place. By getting ahead of the results, the summer slowdown can be used as a time for more public relations and marketing planning for the rest of the year.

How To

How To Leadership Case Study Internal

The Number One Way to Stand Out

PR for Anyone

JUNE 16, 2021

And now, start to use that in your content, your social media, your media appearances and turn yourself into someone who is captivating to an audience! Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Look at your media appearances. PR FOR ANYONE. The system works!

Energy

Energy How To Industry Social Media

Generative AI – know when to stay out of the conversation

PR in High Definition

APRIL 27, 2023

But when something like ChatGPT comes along and sweeps every journalist, publication and broadcast house off their feet for months on end, confidence in remaining quiet can wane. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study

Case Study Media Training Reputation Training

Getting the Yes When Pitching the Media

PR for Anyone

SEPTEMBER 21, 2021

Being aware, conscientious, and listening to what a journalist wants, and then giving it to them in a short, concise format is an easy way to help you get the yes when pitching the media. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE. It really is PR for ANYONE.

Pitching

Pitching Television Media Interviews

PR Myths

PR for Anyone

MAY 18, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to start debunking some myths about publicity. Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. PR FOR ANYONE.

YouTube

YouTube Video How To Pitching

Video Strategy Plan

PR for Anyone

APRIL 13, 2022

Of course, if you are reading this you know that I put out a Free Publicity Friday PR Tip every single Friday. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. I know for me, I regularly gain clients because of video content I put out. People love it. They expect it. Transcript.

Video

Video Strategy YouTube Pitching

Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

The 20 Responsibilities of PR and What They Entail

Trending Sources

Crisis Management 101: Shark Week Case Study, Pt. 1

Beyond Publicity: What Your PR Agency Can Do

Public Relations in Marketing

The 21 Responsibilities of PR and What They Entail

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Why Publicity?

Advertising vs Publicity

Public Relations Skills

Social Audio Platforms Public Relations

What Skills Make the Best Public Relations Specialist?

Public Relations Strategy to Pitch the Media Today

How to Use Public Relations as a Lead Generating Tool

The 22 Responsibilities of PR and What They Entail

The Value of Strategic Communications in the PRSA MBA/Business School Program

TikTok Trends

Think Before You Share Content

Influencers

How to Prepare & Coach Executives Through Media Interviews

How To Run A Status Call Like A Boss: PR Tips

How To Run A Status Call Like A Boss: PR Tips

Pitch the Media

Journalists

Coronavirus and Communications: We’re Here to Help

Newsjacking is an Effective Tool in your PR Toolkit

How to Get in Magazines

What to Pitch the Media in May

Pitch Ideas

PR Myth #4 – Size Doesn’t Matter

PR Myth #3 – PR Generates Sales

Land Stories

PR Myth #5

Pitching Multiple Media Outlets

PR Myth #2

Good Stories

Go from Established to Known

Pitch Around Elon Musk and Twitter

Strategic PR planning – how to prepare for the summer slowdown

The Number One Way to Stand Out

Generative AI – know when to stay out of the conversation

Getting the Yes When Pitching the Media

PR Myths

Video Strategy Plan

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