Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

How To 198

How To Instagram Social Media LinkedIn 198

Prowly

APRIL 10, 2025

To get featured in online publications, newspapers, TV, radio and broadcast media, you need to have something worth talking about. PR and media outreach Don't wait for journalists to talk about you, go and meet them where they want to see you: in their inboxes. And once you do, reach out to the right journalists to cover your story.

Brand 104

Brand Branding How To Measurement 104

The Hoyt Organization

SEPTEMBER 21, 2024

Only sending a press release to a few newspaper and magazine journalists means your practice is only reaching a small portion of your target audience. Read the full case study here. Now, they have to connect more directly with target audiences. That is, if the journalist even chooses to publish your content.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Communications Conversations

FEBRUARY 21, 2020

We get together every other month to discuss trends, professional development and case studies. Family time; read the newspaper (yes, we still subscribe to the Star Tribune!). This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Walk dog.

Social Media 157

Social Media Media LinkedIn Tourism 157

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

Newspapers 130

Newspapers Social Media Data Consumer 130

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Start monitoring print media mentions and get a better overview of how your brand is performing. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

NewsWhip

JULY 14, 2020

Everyone’s aware that public affairs and communications is not just about influencing MPs direct or getting newspapers to cover your story. The influence of the right messenger applying the right pressure, via the right channels, was rapidly successful. . There’s lots of levers and ‘new rules of influence’.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Hoyt Organization

SEPTEMBER 16, 2024

The effectiveness of these PR strategies increases when they are adapted to various types of media, from traditional outlets like newspapers and TV to digital platforms such as social media. This adaptability allows PR efforts to target specific groups more precisely or reach broader mass audiences as needed.

Healthcare 95

Healthcare Industry Crisis Crisis Communications 95

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August. and you have all ages here.

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Pitching Media Insurance Insurance 130

PR for Anyone

JUNE 29, 2021

Is the newspapers and that piled up on the on the porch? You know, you also want to look at how is her housekeeping? Has she been able to keep up our house lately? Does she need help with those things, right? Is she able to get her mail? Well, there’s the information right there.

Pitching 130

Pitching Skype Healthcare Guidelines 130

PR Fuel

OCTOBER 31, 2020

Find some testimonials, case studies, quotes, statistics, any kind of data to back up your statements or provide social proof. Not Just for Newspapers Anymore. There was a time when press releases were really just for getting important information out to local newspapers, but those days are gone. Go Deep With Your Story.

Newspapers 66

Newspapers Case Study Local Writing 66

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts. Anne Isenhower, Anne Isenhower Communications. ” I break around 11 a.m.

Meeting 97

Meeting Writing Pitching Case Study 97

Buzzstream

MARCH 5, 2025

Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? Use the Case Study Link Building method Heres a link building idea for virtually any online company. Pitch your case study idea.

Digital PR 62

Digital PR Pitching Study Google 62

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. There’s plenty of places to get the information and lots of people using case studies to show how they’ve used it.

Marketing 120

Marketing Analytics Measurement Data 120

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, North Star Inbound’s case study shows how they increased the value of a site from $10k to $3.5M. Fractl’s case studies page. Reboot’s case studies page. Siege Media’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

MAY 9, 2017

See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . The following Sunday, with a full week of the circus performances to go, Ringling Brothers, graced the front page of the largest regional newspaper serving the dense suburbs of Fredericksburg and Northern Virginia. 6) Media gets in Free.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Doctor Spin

NOVEMBER 25, 2023

PR Case Study: Torches of Freedom When helping Lucky Strike, Bernays realised that cigarette smoking was mostly a male habit. He placed the idea in articles, newspapers, celebrity endorsements, and events. PR Case Study: Eggs and Bacon Have you ever had eggs and bacon for breakfast at a hotel? Propaganda.

Wikipedia 52

Wikipedia Hotels Case Study Engineering 52

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Weave media placements earned with a case study for blog posts. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The gatekeepers are no longer the editors and reporters of magazines and newspapers. These took the power once reserved for the Gutenberg and gave it to the masses.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

JULY 20, 2015

I read the newspaper. I do love the case study posts and their prediction posts (even though I frequently disagree with them). Like many of you, I read a decent amount during the day. I read emails. I read news sites. And I read blogs. I use Feedly to aggregate all the blogs I read. And social media blogs.

Social Media 60

Social Media Blogging How To Media 60

MaccaPR

FEBRUARY 23, 2016

If you look at the PRSA archive of case studies , you can find tons of great examples of campaigns that succeeded in proving the tangible value of public relations to the C-Suite. See more details in the full case study. Lower risk? Many measurement tools are at our disposal. I like to say, what you measure, you achieve.

Corporate 48

Corporate Storytelling Case Study Measurement 48

The Awards Blog

AUGUST 30, 2019

This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. Local Newspapers or Online Publications. To validate what you are saying, make sure to use third-party evidence. What Writers Know.

Writing 52

Writing How To Local Examples 52

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

David PR Group

MAY 7, 2015

Meanwhile, the university newspaper wrote a story about the embezzlement and mentioned that the young man was questioned by police. The young man has a communications crisis on his hands, and it is nothing like any of the classic case studies covered in a PR course syllabus. Be as transparent as possible.

Crisis Management 40

Crisis Management Crisis Reputation Case Study 40

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. The more “real” work you can show, the better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Solo PR Pro

FEBRUARY 11, 2016

Highlighting case studies, survey results or new research. Image Credits: “Stack of Newspapers with Mouse” image courtesy of hywards at FreeDigitalPhotos.net. Bylined articles can take many forms such as: Providing information and advice for solving a problem. (“How Lessons learned”).

How To 40

How To Guidelines Pitching Writing 40

Maxim Behar

JULY 2, 2023

In 1992 I founded the first Bulgarian private daily newspaper as editor-in-chief, but 3 years later I decided to move to another business on my own. Behar, moving forward, you were also a chairman of the Board of Trustees of Every Child Foundation in Bulgaria.

Ethics 52

Ethics International Internal Course 52

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

How To 57

How To Instagram Social Media LinkedIn 57

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Flatiron Communications

APRIL 23, 2015

They did, and soon thereafter, the newspaper of record trumpeted on its front page above the fold (this was pre-digital) the revelation that set BP off on its transformational, case-studied journey.

Tourism 28

Tourism Corporate Case Study Television 28

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

Shift Communications

JULY 26, 2017

A regional business reporter at a major metro newspaper may be interested in the negative economic impact Shark Week is having on shark-owned local businesses, using G.W.’s A savvier tactic would be to target reporters or outlets who may want to write about Shark Week but don’t traditionally have an in. s vegan donut shop as a prime example.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Melissa Agnes

AUGUST 28, 2014

We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region. Case Studies Crisis Prevention' In a very short period of time it already has over 7,000 views, it will also be going out on CNN channel here in the Gulf region and by next week it will be on Gulf Air for one month.

Healthcare 238

Healthcare Social Media Media Case Study 238

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. If so, can you change it so it sounds less branded? If you have followed the above and you are still not getting anywhere?—?try

Case Study 120

Case Study Study Pitching Local 120

PR Fuel

SEPTEMBER 16, 2020

Examples of earned media include newspapers, TV news, magazines, and digital publications. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Earned Media. You don’t pay for news coverage.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Our most popular answer from respondents was to use long-form, report style content to execute link building campaigns.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. So usually that was traditional publishing, so perhaps a newspaper or a magazine. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60