Case Study Pitching Product Launch 
5W PR
NOVEMBER 12, 2024
From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.
PRSay
MARCH 20, 2025
If a client insists on a risky pitch angle, then suggest testing it with a small media list first to evaluate its effectiveness before a broader rollout. In that case, you can say something like: That has the potential to be a unique angle. Adding a customer case study is always a gem in this scenario.
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Shift Communications
JANUARY 4, 2017
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.
Shift Communications
OCTOBER 6, 2017
A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?
ImPRessions - Crenshaw Communications
SEPTEMBER 11, 2018
But after the initial executive moves, product launch, or funding announcement, then what? As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. Be an expert.
Buzzstream
DECEMBER 30, 2024
One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.
Contently - Strategy
DECEMBER 29, 2022
And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.
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