ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. Pitching trade press can be easier than nailing a story in a large media outlet. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

DECEMBER 3, 2024

The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. PR strategy. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process. Anyone can get publicity!

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Publicity 225

Publicity Marketing Video YouTube 225

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. The objectives.

Case Study 105

Case Study Internal International Study 105

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prowly

FEBRUARY 26, 2025

The traditional approach to public relations is known to focus on press releases and curating perfect media lists. Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. What is digital PR and does it need a rethink?

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. For more fundamentals on how to pitch the media , see this earlier post.

Case Study 231

Case Study Writing Pitching SEO 231

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

MAY 22, 2020

Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. I use a Google doc for tracking pitches and also keeping track of my top journalists.

Pitching 130

Pitching Media Google Case Study 130

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

5W PR

FEBRUARY 9, 2025

Many founders believe they need deep pockets to make an impact through public relations, but the reality tells a different story. Start by mapping your target audience and the publications they read. Many journalists now prefer to be pitched through social media rather than email. When you do pitch, keep it brief and relevant.

Strategy 78

Strategy Case Study Pitching Measurement 78

Buzzstream

JULY 7, 2021

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page.

Case Study 113

Case Study Study Strategy Leadership 113

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders.

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

JANUARY 14, 2025

Identify the specific publications, journalists, and influencers who cover that niche. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Conduct thorough research into their readership, editorial focus, and writing style.

How To 78

How To Media Case Study Technology 78

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Interviews 130

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! Anyone can get publicity! And that’s what we call evergreen pitches. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES.

Pitching 130

Pitching Television Media YouTube 130

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive.

Media Relations 203

Media Relations Media Pitching Case Study 203

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

Pitching 130

Pitching Media Financial YouTube 130

Melissa Agnes

AUGUST 5, 2014

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. Within the course we discuss how to conduct a risk assessment, why it’s so important, how to use it to strengthen their pitch to the client and so forth.

Marketing 228

Marketing Case Study Airlines Course 228

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. Anyone can get publicity!

Pitching 130

Pitching Television Media Interviews 130

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? finds that the public relations industry is slow to experiment with artificial intelligence (AI).

Publicity 141

Publicity Case Study Privacy Ethics 141

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Anyone can get publicity!

Pitching 130

Pitching Television Media Real Estate 130

Shift Communications

JULY 28, 2017

He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his few tweets and one-on-one conversations with customers aren’t doing enough to turn the tide of public opinion. His new strategy: own the issue, educate the public and position himself as a leader for shark rights! In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So, that is this week’s Free Publicity Friday, PR Tip. PR FOR ANYONE.

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

SEPTEMBER 1, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So listen to what’s happening online and use that to pitch your stories. PR FOR ANYONE. It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. Transcript.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Anyone can get publicity! Step 1 – The Hook.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. Anyone can get publicity! What can you pitch?

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Anyone can get publicity! Be valuable. Show them how valuable are.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! Anyone can get publicity! what you can pitch your local media for the month of October. Think about what you can pitch in October. It’s almost October. You won’t get covered if you don’t start.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. I’ve listened to this podcast for years and twice successfully pitched clients as guests. The company has acquired other publications to accelerate the growth of its own audience. Ads made $$.

Creativity 103

Creativity B2B Examples Marketing 103