Prowly

OCTOBER 23, 2024

There’s no room for weak pitches. Best practices for writing Dawn begins by writing a default draft that’s structured as a cold email , relevant to all journalists in the contact list. It really depends on the list and who we're pitching.” Journalists’ inboxes are flooded with press releases and story ideas.

How To 211

How To Pitching Analytics Software 211

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. Cision’s new case study “ AKA Media Drives More Client Coverage With Cision’s Influencer Identification Tools ” showcases the company’s communication strategy to promote its client’s event and how they ultimately landed themselves a spot on the LIVE with Kelly show.

Case Study 197

Case Study Sports Pitching Local 197

Buzzstream

JULY 7, 2021

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page.

Case Study 113

Case Study Study Strategy Leadership 113

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Relationship building takes time. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. Your pitch is much more likely to be seen easily. The system works. Create Great Hooks.

Pitching 130

Pitching Television Media YouTube 130

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts.

Case Study 83

Case Study Digital PR Study Tools 83

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. PR FOR ANYONE. The system works!

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Don’t write this long stuff. Make it short.

Pitching 130

Pitching Media YouTube Video 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations.

B2B 203

B2B Policies Case Study Enterprise 203

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly.

Case Study 116

Case Study Pitching B2B Tools 116

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. For more on writing stellar bylines , see our earlier post. PR strategy. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 155

Software Measurement B2B Training 155

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. Instead of a case study, nominate customers for awards It’s a big deal to ask for a case study. These are all routine activities a marketing team might need.

B2B 111

B2B Case Study Study Conference 111

Flack's Revenge

SEPTEMBER 15, 2020

And PR success comes more easily with sales success, case studies, and testimonials from happy customers. I’ll be writing more on this topic, and posting about tools that can support ABM PR. Suffice it to say that we should be friends, and make nice – one should support the other. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Media Training Crisis Communications Reputation 195

Public Relations Sydney

OCTOBER 12, 2014

Case studies Case studies are short explanations of a project or issue your charity has worked on. Case studies are a great way to showcase the great work the charity is doing as well as promote the charity. Case studies are also an effective tool to encourage people to donate or support the charity.

Case Study 90

Case Study How To Study Pitching 90

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. When a pitch is outed, it’s being cached in Google…multiple times…as people pass these stories around like joints at Woodstock. We tell our bad pitches when they’ve been outed.

Pitching 68

Pitching Case Study Print Google 68

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. Improve your writing by reading. Medium is the place for some of the best writing out there by journalists with whom you’re already familiar via The Atlantic, Wired or the New Yorker. What is Medium?

Case Study 120

Case Study Writing Social Media SEO 120

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. We get together every other month to discuss trends, professional development and case studies. Walk dog. .:

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Content picks Pitch results. Tried and true pitching tips.

Brand 145

Brand Branding Reddit Pitching 145

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You just need to follow the Get PR Famous Formula and be newsworthy, create great hooks, and find the right journalist to pitch. So that is this week’s free publicity tip.

Pitching 130

Pitching Television Interviews YouTube 130

The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. See what they write about. I get the most bizarre pitches that have less than nothing to do with what I write about. That’s a “gimme” approach. As with any relationship, you need to give before you take.

How To 100

How To Media Case Study Resources 100

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Write about current events, give your opinion on trending issues or add insight to popular topics.

Social Media 83

Social Media Pitching Media LinkedIn 83

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

How To 130

How To Pitching Film Video 130

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. B2B Sales Cycles Require 27 Interactions both Digital and Human [Study].

Blogging 152

Blogging B2B Software SEO 152

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends Video 130

PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. I make them short and sweet and start pitching the media.

Publicity 130

Publicity Pitching System Small Business 130

ImPRessions - Crenshaw Communications

MAY 13, 2016

Nothing speaks better to a PR team’s experience than a well-documented, compelling and current case study. Recently a media contact told me exactly why my pitch wasn’t working, and it proved invaluable to re-writing and making something successful. Always ask for feedback. Turn even bad news into media gold.

B2C 120

B2C Case Study Construction B2B 120

ImPRessions - Crenshaw Communications

JUNE 8, 2017

Just be sure to confirm it all in writing before you dream too big. You’ve diligently pitched a top journalist for months and she just agreed to do a story on your company. The rule of thumb in our office is to pitch at least a handful of contacts weekly and stay in touch in a relevant way. ” Please crank and enjoy.

Case Study 149

Case Study Pitching Social Media Employee 149

prTini

AUGUST 29, 2014

297 Flabby Words and Phrases That Rob Your Writing of All Its Power. 32 Web Writing Tips for Better Blogging and Social Media Posts. 5 Resources to Help You With Your Pitch. Want more PR case studies delivered directly to your inbox? Cheers and happy reading! . 6 Golden Rules to Responding to Client Emails.

Resources 55

Resources Pitching Case Study Instagram 55

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Effectively pitching stories to the media requires identifying relevant news angles and providing compelling content.

Corporate 78

Corporate Reputation Strategy Storytelling 78