Agility PR Solutions

JANUARY 1, 2025

From predictive analytics and automated content creation to AI-powered chatbots and personalized product […] The post 6 key applications of AI in digital marketingplus case studies, challenges and future trends first appeared on Agility PR Solutions.

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Case Study Study Trends Marketing 100

Agility PR Solutions

JANUARY 25, 2025

Travel public relations agencies have always been about more than just selling vacations. Its about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling.

Transportation 78

Transportation Case Study Travel Storytelling 78

Agility PR Solutions

JUNE 21, 2023

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

Case Study 160

Case Study Study Writing Education 160

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Study Study Company B2B 146

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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Case Study Study Writing How To 130

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Download this case study to learn how Edmunds: . Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.

Measurement 370

Measurement Case Study Automotive Media 370

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Customer case studies sell benefits. That’s why podcasts should be on every media pitch list.

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Case Study B2B Study Interviews 390

Agility PR Solutions

AUGUST 15, 2021

The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

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Case Study Employee Study Crisis 157

Cision

DECEMBER 18, 2019

What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas.

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Case Study Study Publicity 194

Notified

JULY 9, 2024

“ GlobeNewswire by Notified ticks all the boxes – usability, quality, assurance and our news going to the targeted publications we wanted. The Notified team makes our job easier and ensures it’s one less thing we need to worry about!”

Case Study 105

Case Study Study Publicity 105

5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

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Case Study Publicity Television Branding 195

Onclusive

JULY 13, 2021

Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

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B2B Company Case Study Conference 334

Prowly

JANUARY 31, 2024

Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.

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Case Study Study Agency Tools 104

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies. Case studies are a great customer reference and sales tool for any growing company. For PR teams, case studies can be very useful for joint media briefings, award submissions and trade media placement. They can also be a key PR asset. Data visualizations.

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Content Marketing Case Study Marketing Data 309

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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Publicity Marketing Video YouTube 225

Buzzstream

DECEMBER 6, 2024

This tool is best for those looking to get featured on highly relevant B2B publications. Ellie told me, We’ve used SourceBottle to source case studies for various stories, helping us secure coverage in top-tier publications like The Daily Telegraph, The Herald Sun, The Courier Mail, and WA Today. Who is it best for?

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Case Study Pitching B2B Tools 116

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. When should I enter awards?

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B2B Industry Company Case Study 295

Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Public Relations Society of America (PRSA) International Conference.

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Conference Marketing Case Study Measurement 329

PRSay

DECEMBER 20, 2023

Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In the process, you should be exposed to new trends, tools, case studies and research that can help you better prepare or judge award entries.

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Publicity Case Study Ethics Study 177

PRSay

DECEMBER 3, 2024

Don’t have a case study yet? I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. Post an RFS. Create a scenario. Interview for story.

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Case Study Interviews Newspapers Employee 146

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 96

B2B Branding Brand Case Study 96

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Any PR program that only includes media visibility is inadequate.

Agency 188

Agency Publicity Media Training Training 188

Agility PR Solutions

SEPTEMBER 3, 2024

This strategy aims to enhance user engagement by tapping into the intrinsic motivations that games evoke, […] The post How gamification engages your audience—benefits, challenges, case studies and future trends appeared first on Agility PR Solutions.

Case Study 86

Case Study Study Trends Strategy 86

Notified

DECEMBER 9, 2024

Company blogs are a valuable tool for sharing insights on new products, services and perspectives. But solely relying on owned channels can limit visibility. With the resources invested in creating blog content, whats the best way to expand reach?

Case Study 98

Case Study Blogging Study Resources 98

Remote PR Jobs

JULY 19, 2024

Finding clients in need of public relations (PR) services can be a strategic and multifaceted process. Key Associations: Public Relations Society of America (PRSA): This leading organization offers networking events, professional development opportunities, and a job board.

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Case Study Conference Local Trade Shows 227

Prowly

FEBRUARY 26, 2025

The traditional approach to public relations is known to focus on press releases and curating perfect media lists. Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. What is digital PR and does it need a rethink?

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. In a new textbook Public Relations Ethics: The Real-World Guide , Trevor Morris and Simon Goldsworthy take a refreshingly real-world approach to ethics in our business.

Ethics 361

Ethics Facebook Case Study Guidelines 361

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Communications instructors at the Opus College of Business have also started revising their classroom prompts, especially for case studies, to require that students add their own personal reflections to written work. Thomas in Minneapolis-St.

Publicity 183

Publicity Software Education Technology 183

Agility PR Solutions

FEBRUARY 6, 2025

Travel public relations agencies have always been about more than just selling vacations. Its about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling.

Transportation 86

Transportation Case Study Travel Storytelling 86

ImPRessions - Crenshaw Communications

MAY 15, 2020

Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Nothing personalizes a brand like showing its people. .

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Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. Marketers and publishers are right to fear the decline of cookies, but again, it’s another opportunity to shine. Everyone has been testing solutions, and it’s time to talk about them. A dreaded result of change: layoffs.

Privacy 434

Privacy Case Study Advertising Advertising 434

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further. Rebuilding trust after a crisis is one of the most challenging tasks a business can face.

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Crisis Branding Brand Case Study 78