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Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.
Want Publicity? The post Land on National Television, Again appeared first on Christina Daves. And if you have a business that’s waiting to be discovered hit me up at SteveHarveyTV.com. Great show today, folks. Thanks for joining us. Thank you all for being apart of it. Want to learn how to do this too? Let’s set up a call.
People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.
Now, let’s talk about the benefits of using a travel industry insider because I can imagine you have relationships with hotel managers and airports and things like that where they may call you and tell you something before it hits the public, right? The post How a travel agent got on television appeared first on Christina Daves.
You only get one first time at a television station. Every single interview I have done on television I have come early, prepared, and did a great segment for them. It’s very easy to become friends with the people there and that relationship goes a long way in your future career as a guest expert on television. Don’t blow it!
I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. Anyone can get publicity! You don’t need to reinvent the wheel.
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!
My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. Anyone can get publicity! PR FOR ANYONE.
Have you ever considered using public relations as a lead generating tool? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.
By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want.
It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.
Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Who writes about your industry for this publication. Are you next? PR FOR ANYONE.
Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. SEO has to be optimized in almost every aspect of PR content production today, from social posts to casestudies.
Garnering earned media coverage is a key goal for every public relations firm. In our latest casestudy , NALA Press Manager Tiffanni Tendell shares their success story. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either.
” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.
What do these platforms have to do with public relations? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. The post Social Audio Platforms Public Relations appeared first on Christina Daves - PR Strategist. PR FOR ANYONE. It really is PR for ANYONE. The system works!
A question I get asked is what skills does someone need to be a public relations specialist. “Who writes about [industry] for [publication].” Publicity Plan. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. You can be a public relations specialist.
When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. You can also guide the conversation back to what you can answer.
Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Are you in an industry that can speak to this topic? PR FOR ANYONE.
Now is the best time to pitch the media, especially television. Anyone can get publicity! And this is really television. Think about what you can do to get yourself on television in August. and figure out what you can start pitching the media now so you can be on television in August. It really is PR for ANYONE.
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Transcript.
Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Anyone can get publicity!
In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. Anyone can get publicity!
How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. Want Publicity? I know they have different versions. This is regular, plug some sauerkraut and mustard. Let’s set up a call.
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk about another myth to debunk about publicity. Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that.
Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. What to Pitch When. The system works!
Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. Watch the video I did for you below and learn more.
We are “watching” television so we need to “see” what you are talking about. Anyone can get publicity! So that is this week’s Free Publicity Friday PR tip. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. But you know, these people who are so nervous about it could end up on morning television. Take that and couple it with a positive mindset and you are well on your way to landing in the media! PR FOR ANYONE. The system works!
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. You can read the full transcript below. PR FOR ANYONE. It really is PR for ANYONE. The system works! Transcript.
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Record segments and watch them and then give them exactly what they want! Homework and preparation will help you give an incredible interview and have you doing more and more interviews. PR FOR ANYONE. It really is PR for ANYONE.
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. The third day, we take our VIPs into a television studio. And when I talked to her about this, she really just wanted publicity for Grandma’s House of Hope. PR FOR ANYONE. It really is PR for ANYONE.
Anyone can get publicity! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. PR FOR ANYONE. It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! Transcript.
As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” The traditional bailiwick of the PR pro is publicity and media coverage that one doesn’t pay for.
The television station said yes because it was a story that It tugs at the heart strings making it a segment that many people are likely to tune in to watch, especially around the holidays. Want Publicity? Why is this PR story relevant : This a heart warming story about helping someone who has served our country. Happy Holidays.
Speaking truth to power risks personal security, professional status and public ridicule. It was drummed into me from the moment I took my first formative steps into public relations that the last thing a practitioner should do is become the story. PR practitioners frequently it pay lip service. Karl Connor. Here he picks up the story.
One of the biggest differences between influencer marketing and, for example, television commercials, is the rules and regulations influencers need to consider. Besides that, sponsored posts by influencers are being received differently than commercials on television or in magazines. Listen to what they have to say!
A casestudy published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. Journal Of Public Affairs (14723891) , 13 (2), 160-171. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.
Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. It’s time to start planning ahead if you want to be in publications.
I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.
You need to be pitching national publications NOW for stories that will go to print in October. topic that relates to you and your business, move that publication to the top of your list. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We are going to educate the public. PITCH IDEAS.
That’s the key to succeeding in public relations. The same is true for trade publications. PR Myth #3 – Publicity Generates Sales. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So in terms of publicity, look at things like that. PR FOR ANYONE.
If Boris Johnson leaves a legacy on British politics, it will be his decimation of the notion that senior public servants must be serious people. Recent polls, and the ascendency of another wonkish geek in Rishi Sunak to Number 10, suggests the public agree. Mark Borkowski on LinkedIn; Matt Hancock ‘I’m a Celebrity…’.
Considering they actually close their publications four months out, I was out of luck! Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Now, if you’re interested in landing in a national publication, you need to start looking at stories related to January.
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