Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 113

Case Study Study Branding Brand 113

Onclusive

JULY 13, 2021

Read the full case study. Read the full case study. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study. Know how well your messaging works.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. For info on what makes up a great case study , see my earlier post.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. Everyone has been testing solutions, and it’s time to talk about them.

Privacy 434

Privacy Case Study Advertising Advertising 434

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Give our services a try.

Case Study 114

Case Study B2B Study Marketing 114

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. Sure, it starts with great technology, of the proverbial disruptive variety. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Location: Paris, France.

Conference 329

Conference Marketing Case Study Measurement 329

NewsWhip

JUNE 2, 2020

CASE STUDY. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The post Case Study Turbine Labs appeared first on Newswhip. Leigh Fatzinger, CEO and Founder. —. Marketing and Advertising. Company Size.

Case Study 78

Case Study Study Viral Data 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Showcase your product with visuals .

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Case Study: Acorns’ Micro-Influencer Strategy Investment app Acorns found success by partnering with finance-focused micro-influencers who had between 10,000-50,000 followers. The campaign generated: 4.2

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders.

B2B 291

B2B Policies Case Study Enterprise 291

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. As technology continues to evolve and people continue to be consumed with it, it continues to present ample opportunity for effective and real-time communication. Case Studies Crisis Communication'

Crisis Communications 224

Crisis Communications Crisis Communications Strategy 224

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Skills/Attributes. Highly motivated and results oriented.

Marketing 46

Marketing Case Study Software Analytics 46

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

Melissa Agnes

JUNE 4, 2014

How does social media and technology in general put you at risk? How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? Case Studies Technology and Crisis Communications' Step 2: Plan and train your team. Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. For companies that could be described as “vendors,” your innovative tech may not be enough.

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Highlight the human impact of the technology or the challenges it addresses.

How To 78

How To Media Case Study Technology 78

5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

Sword and the Script

DECEMBER 3, 2024

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Shift Communications

JULY 24, 2017

The post Shark Week Case Study: A Lesson in Crisis Management, Pt. By keeping your fin on the pulse of the situation and providing accurate information, you’re able to snuff out the rumors before they spin out of control and before you know it, you’ll find yourself back safe on land.

Case Study 94

Case Study Crisis Management Crisis Study 94

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 92

Case Study Study Branding Brand 92

Shift Communications

JULY 28, 2017

Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Natalie Cullings, Marketing Analyst. Kerin Norton, Account Manager. Tori Sabourin, Account Manager. Lisa Zanchi, Marketing Analyst. cta] The post Crisis Issue?

Case Study 92

Case Study Crisis Study Strategy 92

Contently - Strategy

AUGUST 30, 2024

Instead of highlighting the latest technology, newest features, or energy efficiency, real people talk about how the product makes their lives better. They are often considered experts or enthusiasts in a specific niche, such as beauty, fitness, technology, or travel.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Melissa Agnes

NOVEMBER 18, 2014

A great example in leveraging technology for crisis communication. Technology enables us to meet this need in new ways, if only we’re able to identify them. Case Studies Crisis Communication' Build BBC’s own credibility through association, as well as their relationships with other organizations.

Education 210

Education Crisis Communications Case Study Crisis 210

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. This is a strategy that attracts organic website traffic.

B2B 78

B2B Company Publicity Media Training 78

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

Melissa Agnes

MARCH 20, 2014

A: I am a ‘serial technology entrepreneur,’ navigating the unchartered, start-up waters of many technology companies over the past two decades. Case Studies' Here’s David’s story and his first-hand advice to organizations everywhere… Q: Tell us a little about who you are and what you do.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

ImPRessions - Crenshaw Communications

JULY 16, 2019

Trade reports and other wonky publications are eager to showcase specific case studies. The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds. Ask for permission first, or instead think about authoring blind case studies. . Focus on the benefit, not the tech.

Company 213

Company Case Study Airlines Study 213

Deirdre Breakenridge

DECEMBER 18, 2017

Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Take those things and practice with them.

Case Study 224

Case Study Trends Instagram Social Media 224

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies.

B2B 203

B2B Policies Case Study Enterprise 203

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. ” After all, virtually everyone is a target for the types of technology they were rolling out on the red carpet. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoyt Organization

JUNE 20, 2023

A real estate disruptor that is a technology startup company was ready to launch in the marketplace. This provided homeowners with a unique way to find top agents in their area and gave them the confidence that […] The post Real Estate Disruptor and Technology Startup appeared first on The Hoyt Organization.

Real Estate 89

Real Estate Technology Company Case Study 89

Cision

DECEMBER 5, 2017

Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision. The influx of technology and the data it yields makes everyone a researcher.

Infographics 235

Infographics Case Study Content Marketing Video 235