Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. 2 – Given the popularity of the whipped coffee that went viral on TikTok in 2020, why not play to recipes created by those same influencers above? The post Folgers case study sums up what big ad agencies always get wrong about social first appeared on Arik Hanson.

Case Study 78

Case Study Study Agency Creativity 78

Konnect Agency

MARCH 20, 2024

The brand teamed up with athletic-based TV personality and stuntwoman Jessie Graff as its host, alongside newcomers and viral YouTube sensations, Britt Hertz (642K subscribers) and Austen Alexander (1.04M subscribers) as team coaches. Up Challenge 2022 The post REWIND Case Study: Lenny & Larry’s appeared first on Konnect Agency.

Case Study 52

Case Study Study YouTube Viral 52

Contently - Strategy

AUGUST 30, 2024

The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join. Duolingo’s gamified approach, coupled with a witty social media presence, has created a loyal and enthusiastic user base.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Cision

DECEMBER 5, 2017

Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision. Buyers can relate to market challenges and envision their potential success.

Infographics 235

Infographics Case Study Content Marketing Video 235

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Showcase Customer Experiences : Utilize testimonials and case studies to highlight how your brand positively impacts customers’ lives. Their social media draws a perfect line of self-deprecation, transparency and authenticity.

Brand 213

Brand Branding Storytelling Airlines 213

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Implement viral marketing tactics. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”.

Viral 119

Viral Marketing Web Case Study 119

Cision

AUGUST 21, 2017

You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Course Case Study 258

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Do you have any customer success stories that you could turn into case studies? What’s exciting in product development that you can tell readers about?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Even if you aren’t active on TikTok, you can still pay attention to what’s going on there and what’s trending.

Trends 246

Trends Television Exercises Pitching 246

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. For further details including recommendations on media and social channels, strategies and tactics, and case studies, see my interview on B2BNXT (includes a video and transcript).

B2B 120

B2B Strategy Case Study Interviews 120

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media.

Communications 106

Communications Viral Case Study Exercises 106

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. His comment was, “Let me give you a weather forecast here: Blue skies‚ beautiful day‚ amazing sea and not one k *r in sight. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow Avoid Judge Yawns With a Stand-Out Entry Lou Greeves : “Done well, case study videos can wow judges.

Measurement 156

Measurement Case Study Creativity Course 156

Melissa Agnes

JANUARY 11, 2015

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. The players: The Client: A local NYC pest control business who was dying on the vine.

SEO 71

SEO Company Case Study Infographics 71

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Buzzstream

JANUARY 16, 2025

Identify Quick-Wins As we see more video content and social news reporters in the media, auditing a client’s organic social channels for potential expert-led pieces or viral products to push out could be a good place to start. Alternatively, make the most of blog content and adapt it into press-friendly formats.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. Everyone loves a story of customer service that goes above and beyond. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

APRIL 11, 2018

In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study. In the digital world, news goes viral almost instantly. Leading the conversation fosters a big level of accountability.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Buzzstream

FEBRUARY 3, 2021

Case studies. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Having viral potential. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JULY 20, 2015

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In

Social Media 117

Social Media Conference Media Corporate 117

Stephen Waddington

FEBRUARY 10, 2019

Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs. That was the question I posed recently to my network last week.

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. Social media crises, on the other hand, can spread virally from person to person at a moment’s notice.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Buzzstream

JANUARY 17, 2018

That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. Right off the bat, you can tell whether or not the topic of your ebook will be well-received by your audience based on demand.

eBook 108

eBook Infographics Pinterest How To 108

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. The perpetuation of a “viral” story on digital channels can be hours. In other words, we don’t know the impact that changes to customer perception may have on our business.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. Search hashtags related to your industry and see what topics are people are talking about. I did this video about TikTok. Let TikTok Be Your Publicist. This video should give you some idea too.

How To 130

How To Pitching Film Video 130

NewsWhip

DECEMBER 4, 2019

CASE STUDY. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” . Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Publishing. Company Size. 10,000+ employees.

Case Study 78

Case Study Analytics Data Reputation 78

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PR for Anyone

MAY 4, 2022

It went viral because it looked like big worms. You don’t want to pitch what everyone else is going to pitch. Have some fun. I just met a food blogger who found some long spirally pasta and she made a sauce and put it on Tik Tok. That’s what people like. Things that are different. National Learning and Development Month.

Pitching 130

Pitching Media Financial YouTube 130

Communications Conversations

MAY 12, 2023

You could say it ‘went viral’ However, that same post generated just 3,203 impressions–just over 10% of the number of impressions of my most successful post in 2023 in terms of reach. My top-performing post so far in 2023 was a post about the challenges of being a working adult trying to parent teens.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. . — Kristi Hines (@kikolani) August 20, 2015. Douglas Idugboe – @douglasi. Mathew Ingram – @mathewi.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 30, 2024

Personal angle – journalists always look for case studies and real people impacted by current events. First, FinanceBuzz created a study that asked Is Fast Food Affordable Anymore? which went insanely viral, and has just under one thousand linking root domains today.

Pitching 62

Pitching Trends Google Examples 62