article thumbnail

Clean Beauty Marketing: Navigating Regulations and Consumer Expectations

5W PR

This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. Consumers seek products that are free from harmful chemicals; this includes parabens, phthalates, sulfates, and other potentially harmful ingredients.

article thumbnail

Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. It’s time to face the music.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Writing and committing to memory a thirty second elevator speech is one of life’s most difficult tasks even if you are a communications professional. Employing your 30-second elevator speech will give you an edge that will increase your chances of connecting emotionally and chemically with a potential boss.

Chemicals 271
article thumbnail

Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Let’s face it, a crisis is when you’ll need the benefit of the doubt and the community’s conviction that something bad just happened to generally good people (you being the “good people” hopefully).

Crisis 227
article thumbnail

Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

These sustainable farming practices minimize the use of harmful chemicals, promote biodiversity, and improve soil health. Transparency and Communication Sharing information about sustainability practices with consumers builds trust and transparency.

article thumbnail

The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

The Skewering of Rikk Wilde and His MVP Award Communications Misses Two Points : Like most San Francisco Giants fans, I was soaking in the post-game show after the World Series ended when Rikk Wilde entered the screen to present the MVP award on behalf of Chevrolet. I ran this shard of knowledge by a colleague over a bowl of pho.

article thumbnail

4 Headline Mistakes to Avoid

PRSay

These are actual headlines that have appeared recently in my clients’ communications: Help me cope Keeping it together Prepare for the worst These headlines are so vague, they could all apply equally to stories about my sister getting ill, my business going bankrupt or my mini-mart running out of Twix bars. Avoid vague heads.

Chemicals 177