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Clean Beauty Marketing: Navigating Regulations and Consumer Expectations

5W PR

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. What is Clean Beauty?

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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

The Growing Demand for Sustainable Spirits Consumer awareness of environmental issues has surged in recent years, and the spirits industry is no exception. A growing number of consumers are seeking out brands that align with their values and prioritize sustainability. Adapt to changing consumer preferences and regulatory requirements.

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Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Company 147
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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Yeah, not many.

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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

In this next blog post in the series, Grace Haekyung Son of PR House, describes the business and communications environment in South Korea and offers advice on navigating her home market. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 95
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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. How to know if your risk communications work Communicating your public awareness and risk messages is the easy part.