Karen Freberg

NOVEMBER 15, 2020

I can’t write (unless it’s creative) at night – even with coffee in hand! Passionate about all things crisis communications? Did I write a book on chemical spills? Know what time of day works for you for your writing, and which approach works best for you. Schedule out the routines for your work each day.

Writing 105

Writing Chemicals Conference Resources 105

Waxing UnLyrical

JUNE 28, 2018

And these were PR professionals — people who make their living communicating! What if instead they told the story of their agency — one that communicates its function, purpose, and value proposition in a way that’s unique, compelling and memorable? Image: rawpixel via Unsplash, Creative Commons CC0. Stories stick.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Beyond PR

APRIL 22, 2016

A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. Audit Your Communications Channels.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 167

Consumer Brand Branding Marketing 167

Mindful Marketing

FEBRUARY 12, 2022

For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps. One could argue that such antics disrespect the guy getting doused, but the action is clearly hyperbole, and it’s hard to claim there’s contempt for any specific people group.

Advertising 82

Advertising Advertising Chemicals Course 82

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103