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By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When you can’t change who you are or what you do; when your business is the type that no one wants; what are your options to build up credit in the trust bank should a crisis strike? Crisis Prevention Food for Thought'
It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.
To be an expert in crisiscommunications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. Take a quick test.
It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.
When it comes to safeguarding your company’s reputation or preparing for an unexpected crisis, think of it like putting on sunscreen. On the other hand, some crisis situations—like having an intense sunburn—can be mitigated all together by taking some simple precautions with a risk management plan. Our Advice: Protect Your Reputation.
Passionate about all things crisiscommunications? Did I write a book on chemical spills? Interested in pop culture and social media? Write about it. Get a book proposal together. Interested in pet influencers? There should be a book on that. I wrote books on social media and PR because these are my areas of expertise.
If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisiscommunications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.
Are you, your reputation and well-being ready for it if you ever find yourself caught up in an escalated conflict, crisis and scandal? This behavior is accompanied by a chemical reward that Marie mentioned in the quote at the beginning of this article. Your situation might have legs too, as in it the story might not die out quickly.
I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan. Can you tell us what types of stories, trends or issues are on your radar now?
For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. How to know if your risk communications work Communicating your public awareness and risk messages is the easy part.
Cometh the PR crisis, cometh the troll. In a crisis you are always measured by your initial response. Likewise, hapless White House press secretary Sean Spicer once again inflicted needless damage on his administration by saying the Nazis never used chemical weapons. Of course.). Clarification: not on their own people.
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