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For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.
I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan. As my friends and colleagues know, my fondest memories are from the first seven years of my career in Charleston, W.Va.
” The second “hack” used a much more sophisticated approach to publicize a supposed terrorist attack on a chemical plant in Louisiana: “Over the years, we’ve seen a lot of odd things unfold on Twitter, and we must say that this hoax was one the weirdest ones we’d ever seen. You should be ashamed.
Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. We look at the newsworthiness of anything–a safety incident at a chemical plant, a consent decree from the U.S. What elements or characteristics do you look for in a story, and why?
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