Ishmael's Corner

DECEMBER 2, 2014

The Skewering of Rikk Wilde and His MVP Award Communications Misses Two Points : Like most San Francisco Giants fans, I was soaking in the post-game show after the World Series ended when Rikk Wilde entered the screen to present the MVP award on behalf of Chevrolet. I ran this shard of knowledge by a colleague over a bowl of pho.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

PRSay

JUNE 11, 2024

These are actual headlines that have appeared recently in my clients’ communications: Help me cope Keeping it together Prepare for the worst These headlines are so vague, they could all apply equally to stories about my sister getting ill, my business going bankrupt or my mini-mart running out of Twix bars. Avoid vague heads.

Chemicals 178

Chemicals Writing Journalism Study 178

PRSay

JANUARY 4, 2024

It’s the only way to stand out amongst all of the chemical-vanilla-candle-scented, untouched-by-human-hands, written-by-a-robot messages out there. Those are our readability metrics at Wylie Communications. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out.

Writing 193

Writing Chemicals Energy Communications 193

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Waxing UnLyrical

JUNE 28, 2018

And these were PR professionals — people who make their living communicating! What if instead they told the story of their agency — one that communicates its function, purpose, and value proposition in a way that’s unique, compelling and memorable? I’m often asked if storytelling is harder for B2B companies. Stories stick.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82

PRSay

DECEMBER 15, 2016

But now it turns out that stories be better than sophisticated legal maneuvers, be the best way to help someone solve a logic problem, and flood our bodies with the same chemical we produce when cuddling with a loved one. Storytelling is a power tool of communication. Master the Art of the Storyteller. The result?

Chemicals 60

Chemicals Storytelling Construction Study 60