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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

Many brands are adopting sustainable farming methods, such as organic and biodynamic agriculture, which minimize the use of harmful chemicals and promote soil health. Additionally, many brands are implementing water conservation measures, such as recycling wastewater and optimizing irrigation systems, to minimize their water usage.

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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

These sustainable farming practices minimize the use of harmful chemicals, promote biodiversity, and improve soil health. By implementing water-saving measures, distilleries can conserve precious resources and minimize their environmental impact. Minimizing waste is a crucial aspect of sustainable operations.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 249
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 133
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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.