5W PR

JANUARY 10, 2025

Many brands are adopting sustainable farming methods, such as organic and biodynamic agriculture, which minimize the use of harmful chemicals and promote soil health. Many are supporting fair trade initiatives, sourcing ingredients from marginalized communities, and donating a portion of their profits to charitable causes.

Brand 78

Brand Branding Agriculture Chemicals 78

Melissa Agnes

DECEMBER 11, 2014

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 249

Crisis Chemicals Television Crisis Management 249

PR in High Definition

OCTOBER 27, 2022

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

Melissa Agnes

DECEMBER 11, 2014

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 133

Crisis Crisis Management Chemicals Television 133

5W PR

JUNE 2, 2023

That includes things like high carbon emissions, water pollution, and the use of toxic chemicals. Second, it is important for the industry’s reputation. This can help to generate buzz and build a community of customers who share the brand’s values.

Fashion 88

Fashion Communications Brand Branding 88