NewsWhip

MARCH 24, 2021

As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. . The interest in these “circular economy” themes continues to increase and in looking at our data, so has the attentiveness from consumers. From Recyclability to the Circular Economy.

Chemicals 148

Chemicals Retail Facebook Local 148

Mindful Marketing

NOVEMBER 30, 2018

In fact, certain high schools, like Plainedge High School in New York, have installed special chemical detectors in bathrooms to sense changes in the air and notify administrators when students are “vaping.” One good thing is that e-cigarettes don’t have as many harmful chemicals as burned cigarettes. Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Study 50

Katie Paine's Measurement Blog

JULY 20, 2023

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. People typically seek information to reduce uncertainty, or because of their social environment. NewsGuard estimates that today there are more than 415 websites spreading myths about COVID-19.

Chemicals 52

Chemicals Branding Brand Survey 52

ReimaginePR

SEPTEMBER 9, 2021

For example, if your topic is daily organic skincare, your video needs to answer queries on all of the following: Why skin care is important Why organic How is it different from chemical-based products The steps How to preserve the products. Accessible content does not rely on certain abilities to become consumable.

YouTube 156

YouTube Video Corporate How To 156

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production. Yeah, not many.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

JANUARY 25, 2020

In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. That’s the power of story and why it’s such a powerful tool for business, let alone PR.

Storytelling 115

Storytelling Examples B2B Chemicals 115

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Fun is healthy. Fun can boost energy levels too.

Consumer 164

Consumer Branding Brand Marketing 164

Mindful Marketing

DECEMBER 28, 2019

.” In addition, burning garments that contain polyester, which comprises about 60 percent of the fiber market, means the release into the air of harmful CO2 , as well as chemicals often present in clothes. Other ways firms have attempted to destroy unwanted products have included shredding and landfilling.

Fashion 67

Fashion Energy Chemicals Retail 67

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Advertising 50

Mindful Marketing

FEBRUARY 12, 2022

So, why would Super Bowl advertisers like ClickUp and those mentioned above (Uber Eats, Plant Fitness, and Lays) want to risk alienating tens of millions of consumers with irreverent advertising? For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps.

Advertising 81

Advertising Advertising Chemicals Energy 81

Masters in Communications

OCTOBER 30, 2018

Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. This can reinforce our own ideals, or it can challenge them.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Flatiron Communications

SEPTEMBER 9, 2015

I suppose it all started with Tang, that chemically concocted, orange-colored powdered drink made famous in the early sixties by Mercury astronaut John Glenn. .” Clever marketing types have long understood the allure of space, and specifically the PR bump their products could receive through their presence on a mission.

Film 28

Film Chemicals Internal International 28

Beyond PR

APRIL 22, 2016

For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. This can be time-consuming and difficult to stay on top of so be sure to share the burden. This list will be unique for every business.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PR Conversations

JANUARY 29, 2015

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s.

Community 40

Community Employee Local Groups 40

Mark My Words

MARCH 15, 2022

The Prime Minister pledged to ease the burden on consumers – and to ditch Russian oil and gas. But one thing is for sure – if they are, consumers will see through it pretty quickly and in some cases, vote with their feet.”. Mondelez boss Dirk Van de Put said the firm “condemns this unjust aggression”.

Energy 12

Energy Banking Agriculture Chemicals 12

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

Automotive 65

Automotive Web Meeting Media 65

ImPRessions - Crenshaw Communications

JULY 26, 2017

A good PR person is focused on building relationships with influential media, who in turn reach actual consumers, or in this case, voters. The most memorable gaffe was when, in referring to Syria president Bashar al-Assad, he confidently asserted that even Adolf Hitler “didn’t sink to of using chemical weapons.”

Chemicals 213

Chemicals Television Reputation Examples 213