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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization.

YouTube 156
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Brands Tackling Social Issues

5W PR

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). LGBTQ+ Ally.

Branding 157
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Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Minorities are also more likely to live near oil refineries or chemical plants, where they experience higher exposure to toxins that can increase rates of heart disease, cancer and asthma, the report says. Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority.

Company 147
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Korea is a hi-tech economy : Korea is a world leader in electronics manufacturing, shipbuilding, steel, and automotive. 90% of South Koreans use Kakao.

YouTube 95
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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. That’s the power of story and why it’s such a powerful tool for business, let alone PR.

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Has Gatorade Diluted its Brand?

Mindful Marketing

” Or, the new product may create the cognitive dissonance for consumers suggested above and lead to the philosophical question: “What exactly is Gatorade? Plain water could not move through the body quickly enough, nor restore its chemistry.”