Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. Persuading with a story is hard [work]. Talk to Us !

Storytelling 124

Storytelling Examples B2B Chemicals 124

Mindful Marketing

APRIL 1, 2024

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. ” Or, the new product may create the cognitive dissonance for consumers suggested above and lead to the philosophical question: “What exactly is Gatorade?

Brand 86

Brand Branding Sports Chemicals 86

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Beyond PR

APRIL 22, 2016

For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. This can be time-consuming and difficult to stay on top of so be sure to share the burden. Her team leads social media, PR, creative and blogging for the brand.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Fun is healthy.

Consumer 167

Consumer Brand Branding Marketing 167

Mindful Marketing

FEBRUARY 12, 2022

So, why would Super Bowl advertisers like ClickUp and those mentioned above (Uber Eats, Plant Fitness, and Lays) want to risk alienating tens of millions of consumers with irreverent advertising? For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps.

Advertising 82

Advertising Advertising Chemicals Course 82