Sword and the Script

JANUARY 25, 2020

And that’s the theme for this week’s Unscripted Marketing Links (UML). In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. We’re a boutique consultancy dedicated to PR and Marketing in B2B tech.

Storytelling 124

Storytelling Examples B2B Chemicals 124

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 86

Brand Branding Sports Chemicals 86

Mindful Marketing

NOVEMBER 30, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers.

Chemicals 50

Chemicals Viral Consumer Retail 50

Mindful Marketing

DECEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? If somehow ‘average people’ began buying Burberry’s bags, the brand’s true target market would be turned off. ” Subscribe to Mindful Matters blog.

Fashion 67

Fashion Energy Chemicals Retail 67

Masters in Communications

OCTOBER 30, 2018

Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. This can reinforce our own ideals, or it can challenge them.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Mark My Words

MARCH 15, 2022

The Prime Minister pledged to ease the burden on consumers – and to ditch Russian oil and gas. Foreign companies should understand that returning to our market will be difficult.”. But one thing is for sure – if they are, consumers will see through it pretty quickly and in some cases, vote with their feet.”.

Energy 12

Energy Banking Agriculture Chemicals 12

Flatiron Communications

SEPTEMBER 9, 2015

” Clever marketing types have long understood the allure of space, and specifically the PR bump their products could receive through their presence on a mission. I suppose it all started with Tang, that chemically concocted, orange-colored powdered drink made famous in the early sixties by Mercury astronaut John Glenn.

Film 28

Film Chemicals Internal International 28

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 167

Consumer Brand Branding Marketing 167

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Advertising 50

Mindful Marketing

FEBRUARY 12, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A guy chows down on kitty litter , a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride. Instead, it amounts to “ Single-Minded Marketing.”

Advertising 82

Advertising Advertising Chemicals Course 82

NewsWhip

MARCH 24, 2021

But it begs the question for brands, how do we extend this second hand ideology into new products and markets? . As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. . Enter IKEA. All without the risk of destroying the materials that item is made from.”.

Chemicals 148

Chemicals Retail Facebook Local 148