5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Many brands are adopting sustainable farming methods, such as organic and biodynamic agriculture, which minimize the use of harmful chemicals and promote soil health.

Branding 78

Branding Brand Agriculture Chemicals 78

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. That includes things like high carbon emissions, water pollution, and the use of toxic chemicals.

Fashion 88

Fashion Communications Branding Brand 88

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Advertising 50

Mindful Marketing

FEBRUARY 12, 2022

These men risked their reputations and their lives to stand against colonialism and create one of the most impactful documents the world has known. So, why would Super Bowl advertisers like ClickUp and those mentioned above (Uber Eats, Plant Fitness, and Lays) want to risk alienating tens of millions of consumers with irreverent advertising?

Advertising 81

Advertising Advertising Chemicals Course 81

Beyond PR

APRIL 22, 2016

During PR Newswire’s April 27th webinar Navigating a Crisis: Top Tips on How to Protect your Reputation , we’ll share top crisis communications firms’ advice for handling crises and protecting the brand reputation you’ve worked so hard to develop. This list will be unique for every business.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

ImPRessions - Crenshaw Communications

JULY 26, 2017

White House Press Secretary isn’t an ordinary job, and as time goes on, Spicer’s reputation will probably rebound. A good PR person is focused on building relationships with influential media, who in turn reach actual consumers, or in this case, voters. Know your audience. It was likely a no-win situation.

Chemicals 213

Chemicals Television Reputation Examples 213