Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production. Yeah, not many.

Social Media 117

Social Media Study Blogging Company 117

Mindful Marketing

DECEMBER 28, 2019

That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind. Spanish retailer Zara , however, has developed ultra-responsive production processes that allow it to move from product conception to consumer within a few weeks.

Fashion 67

Fashion Energy Chemicals Retail 67

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Advertising 50

Mindful Marketing

FEBRUARY 12, 2022

Ephrat Livni, writing for Pocket , further unpacks the essence of wit : “The wittiest among us are simply people who make unusual connections between words and ideas. For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps.

Advertising 81

Advertising Advertising Chemicals Energy 81

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. And in either case, consuming stories significantly increases empathy towards other people, particularly people who were previously thought to be difficult to relate to.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Mark My Words

MARCH 15, 2022

The Prime Minister pledged to ease the burden on consumers – and to ditch Russian oil and gas. Shock after diesel tops £2 a litre: MOTORISTS on the Isle of Wight are paying a staggering £2 a litre for diesel – believed to be the most expensive in the UK, writes Steph Spyro. This is 10p more expensive than the previous day.

Energy 12

Energy Banking Agriculture Chemicals 12

PR Conversations

JANUARY 29, 2015

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century.

Community 40

Community Employee Local Groups 40