Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. Persuading with a story is hard [work]. Talk to Us !

Storytelling 124

Storytelling Examples B2B Chemicals 124

Mindful Marketing

APRIL 1, 2024

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. But by naming the new entry “ Gatorade Water ,” has the company gone to the well once too often? There were some good reasons that PepsiCo called its bottled water Aquafina and not Pepsi Water.

Branding 86

Branding Brand Sports Chemicals 86

Waxing UnLyrical

JUNE 28, 2018

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. A Look at Compelling Corporate Stories. Image: rawpixel via Unsplash, Creative Commons CC0. Here’s what makes stories so powerful: Stories persuade. Stories stick.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. If corporations want motivated, focused and flexible staff, they need: to have clear messages. adding in a touch of creativity; and.

Employee 103

Employee Communications International Internal 103

Mark My Words

APRIL 14, 2017

The chief target of ridicule is so often the corporate comms team. Yet do these corporate scribblers deserve our ire or our praise? You can appreciate the internal logic of the brand’s creatives: put celeb tab A into zeitgeisty protest tab B to spark award-winning campaign. Their language is of course beyond parody. Of course.).

Corporate 60

Corporate Airlines Leadership Chemicals 60