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I can’t write (unless it’s creative) at night – even with coffee in hand! Passionate about all things crisiscommunications? Did I write a book on chemical spills? Know what time of day works for you for your writing, and which approach works best for you. Rome (or books!) was not built in a day.
If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisiscommunications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.
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