Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”.

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Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

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Waxing UnLyrical

JUNE 28, 2018

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. Image: rawpixel via Unsplash, Creative Commons CC0.

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