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By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When you can’t change who you are or what you do; when your business is the type that no one wants; what are your options to build up credit in the trust bank should a crisis strike? Crisis Prevention Food for Thought'
It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.
To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. With greater frequency, they are also broadcasting your crisis live on Facebook or Periscope. Take a quick test.
It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.
When it comes to safeguarding your company’s reputation or preparing for an unexpected crisis, think of it like putting on sunscreen. On the other hand, some crisis situations—like having an intense sunburn—can be mitigated all together by taking some simple precautions with a risk management plan. Our Advice: Protect Your Reputation.
Passionate about all things crisis communications? Did I write a book on chemical spills? Interested in pop culture and social media? Write about it. Get a book proposal together. Interested in pet influencers? There should be a book on that. I wrote books on social media and PR because these are my areas of expertise.
If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.
Are you, your reputation and well-being ready for it if you ever find yourself caught up in an escalated conflict, crisis and scandal? This behavior is accompanied by a chemical reward that Marie mentioned in the quote at the beginning of this article.
They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. For example, during the H1N1 flu crisis, the news media reached most people, but the public was skeptical about what it reported. But you can’t measure that if there’s no accident.
We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. Can you tell us what types of stories, trends or issues are on your radar now?
This “will exacerbate the cost-of-living crisis by reducing households’ real incomes”, said Paul Dales, UK economist at Capital Economics. Meanwhile, some farmers are reducing their use of these chemicals, replacing them with low-carbon, natural soil management. Inflation hit a 30-year high of 5.5
Cometh the PR crisis, cometh the troll. In a crisis you are always measured by your initial response. Likewise, hapless White House press secretary Sean Spicer once again inflicted needless damage on his administration by saying the Nazis never used chemical weapons. Of course.). Clarification: not on their own people.
I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.
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